About the Role
Involved Media USA is seeking a VP, Media Director to provide senior media leadership across client accounts. This role oversees tactical media planning, buying, and execution across all media channels, ensuring high-quality work, strategic guidance, and continuous improvement of the media team's operations. The ideal candidate is an enthusiastic, detail-oriented professional with excellent communication and time management skills, ready to guide the evolution of performance marketing.
Responsibilities
- Lead media teams across assigned client accounts, providing oversight from tactical planning through campaign execution.
- Provide tactical media strategy and buying guidance across teams.
- Maintain a strong understanding of the evolving media marketplace, including emerging channels and industry trends.
- Build and maintain strong relationships with clients and media partners.
- Proactively identify new media opportunities, partnerships and platforms, and buying strategies that can benefit clients.
- Provide thought leadership to clients and internal teams.
- Lead, mentor, and develop media team members, including identifying training and development needs.
- Identify opportunities to improve team processes and establish consistent media best practices.
- Participate in RFPs and new business opportunities.
- Directly manage Sr Buyers and Buyers as assigned.
- Provide leadership and oversight to broader media teams.
Requirements
- Experienced media leader combining deep tactical media expertise with strong leadership, problem-solving and communication skills.
- 8-10+ years of media buying, planning, and/or advertising experience preferred.
- 5+ years of experience managing and developing teams.
- Deep understanding of media buying and tactical planning across multiple channels, with strong expertise in Video, including Linear TV and OTT.
- Demonstrated ability to lead multiple accounts and teams.
- Strong understanding of the media marketplace.
- Strong negotiation, analytical and problem-solving skills.
- Strong organizational and time-management skills with the ability to prioritize effectively in a fast-paced environment.
- Strong attention to detail, accountability and follow through.
- Excellent interpersonal, written and verbal communication skills.
- Proficient in MS Office, Word, Excel, Outlook and PowerPoint.
- Experience with media management software and reporting tools such as PowerBI and Tableau.
- Experience with DSPs and programmatic buying is a plus.
- This position does not require regularly scheduled travel.
- Unable to sponsor or take over sponsorship of an employment Visa at this time.
Skills
- Data-guided media strategy and buying
- Performance-driven tactical planning
- Proprietary research
- Custom reporting & analytics
- Leadership
- Critical thinking
- Problem-solving
- Initiative
- Strategic thinking
- Communication
- Time management
- Media planning
- Media buying
- Video (TV, OTT, OLV)
- Audio (terrestrial and digital radio, podcast)
- Out-of-Home
- Display
- Direct buying
- Programmatic buying
- Negotiation
- Analytical skills
- Organizational skills
- MS Office (Word, Excel, Outlook, PowerPoint)
- Media management software
- Reporting tools (PowerBI, Tableau)
- DSPs
Work Type
- Full-service
- Independent
Experience Level
- 8-10+ years of media buying, planning, and/or advertising experience
- 5+ years of experience managing and developing teams
Salary/Compensations
- $140,000 - $160,000
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Paid time off
- Community engagement opportunities
- Great colleagues
- Great learning opportunities
About the Company
- Involved Media USA is a full-service, independent media agency specializing in data-guided media strategy and buying, performance-driven tactical planning, proprietary research, custom reporting & analytics, and more.
- AMS is a global media solutions company built on growth for the brands we serve and the people who power us.
- Across our brands Active International, XACTV, and Involved Media, we connect talent, technology, and insight to help leading companies grow.
- Recognized globally as a Great Place to Work, we invest in our people with the same care, curiosity, and long-term commitment we bring to our clients.
- A culture that values creativity, collaboration, and care.
- Opportunities to learn, grow, and lead across brands and markets.
- Regular in-office collaboration that fuels connection and innovation.
- Recognition that celebrates your impact.
- We grow together. Your growth drives our success.
