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About the Role
We are looking for an experienced Marketing Specialist to increase our visibility and contribute to Koodin's growth through smart, thoughtful campaigns. You will develop, plan, and execute campaigns that enhance brand awareness, generate sales opportunities, and attract tech professionals.
Responsibilities
- Develop, plan, and coordinate marketing campaigns (online and offline) to increase visibility and attract new clients and professionals.
- Effectively utilize and continuously optimize channels such as social media, email marketing, content marketing, and online advertising.
- Organize and promote events, knowledge sessions, and client cases in collaboration with sales and recruitment colleagues.
- Measure and analyze campaign results, translating them into concrete improvement actions.
- Collaborate closely with sales and recruitment to align marketing activities with commercial and recruitment objectives.
- Take initiative, experiment with new formats, and further professionalize marketing efforts.
Requirements
- Relevant experience in the IT sector.
- Ability to independently conceive, set up, execute, and measure marketing campaigns (online and offline).
- Demonstrable experience with social media, email marketing, content marketing, and online advertising.
- Enjoy organizing and promoting events, knowledge sessions, and client cases.
- Measure results and use data to continuously improve campaigns.
- Enjoy collaborating with sales and recruitment and can well-substantiate choices.
- Fluent in Dutch and English.
- Creative and strategic thinking to develop engaging campaigns linked to long-term growth goals.
- Proactive and independent, taking initiative and feeling responsible for results.
- Strong communication skills, easily switching contexts and clearly explaining marketing plans.
- Curious and eager to learn, following the latest developments in digital marketing and experimenting with new formats.
- Team player, believing in knowledge sharing and collaborating with colleagues from sales, recruitment, and delivery.
- Flexible and hands-on, comfortable in a small, informal organization with freedom and short lines.
Skills
- B2B Marketing
- Campaign Development
- Multichannel Approach
- Social Media Marketing
- Email Marketing
- Content Marketing
- Online Advertising
- Event Marketing
- Data-driven analysis
- Collaboration
- Strategic Planning
- Initiative
- Communication
- Adaptability
Location
- Netherlands
Work Type
- Full-time
- Permanent contract
Experience Level
- Experienced
About the Company
- Koodin is a growing organization with a close-knit team of experienced specialists.
- We offer a dynamic environment with freedom, short lines, and opportunities to take action.