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About the Role
We are seeking a Director of Programmatic Sales to drive new business development within the omni-channel DSP and digital-only agency landscape. This role is ideal for individuals who excel at moving quickly through a high volume of digital-native buyers and platform partners, acting as the primary evangelist for programmatic DOOH.
Responsibilities
- Build and manage a target list of 150-200 omni-channel DSPs and digital-only agencies, prioritizing those with the quickest path to activation.
- Generate net-new programmatic revenue through proactive outreach, platform partnerships, and consistent market presence.
- Educate buying teams on Adams' programmatic inventory, deal types, and measurement capabilities.
- Build and nurture relationships with platform and DSP partner teams to secure preferred access, co-marketing opportunities, and demand-side momentum.
- Develop proposals and pitch materials that effectively communicate Adams' footprint and data to win budget.
- Collaborate with Ad Ops on deal curation, PMP setup, creative specifications, and campaign troubleshooting.
- Maintain an accurate pipeline in CRM and provide honest reporting on activity, forecasts, and market signals.
- Represent Adams Outdoor at industry events, platform meetups, and trade shows as a representative of our programmatic business.
- Serve as the programmatic sales expert for Adams Outdoor, assisting the National Agency team with programmatic opportunities in the traditional out-of-home media agency sector.
- Work with Marketing to refine sales materials and the programmatic narrative for DSP and Digital Agency buyers.
- Support digital and programmatic operations as needed to meet the connectivity and data requirements of digital buyers.
Requirements
- 3-5 years of sales experience at a DSP, SSP, or programmatic media company.
- Demonstrated fluency across platforms such as Vistar, The Trade Desk, DV360, and Amazon DSP.
- A strong hunter mentality with the ability to build pipeline from scratch and close deals without extensive inbound leads.
- Working knowledge of attribution, measurement, and data storytelling that influences buyers.
- Sharp written and verbal communication skills, with the ability to explain a newer channel to unfamiliar buyers.
- Organized, self-directed, and capable of owning your calendar and performance metrics.
- Prior OOH or DOOH experience is a strong plus, but not essential if programmatic expertise is high.
Skills
- Programmatic Sales
- New Business Development
- DSP Platforms (Vistar, The Trade Desk, DV360, Amazon DSP)
- Digital Agencies
- Omni-channel Strategy
- Platform Partnerships
- Proposal Development
- CRM Management
- Pipeline Management
- Forecasting
- Industry Event Representation
- Sales Material Refinement
- Data Storytelling
- Attribution
- Measurement
Location
- Remote
- Field-Based
- Physically accessible to New York City
Work Type
- Full-Time
- Remote
- Field-Based
Experience Level
- Director
- 3-5 years of sales experience
About the Company
- Adams Outdoor Advertising is the largest independently owned out-of-home company in the United States.
- We have a long history of building trusted relationships with advertisers.
- We are scaling our programmatic business to match industry pace.
- This is a ground-floor opportunity to influence how the omni-channel buying world engages with Adams inventory.