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About the Role
MissionOne Media, a brand within BarkleyOKRP, is seeking a data-driven and strategic Manager, Decision Science. This role will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams and clients to ensure data-driven strategies enhance advertising effectiveness.
Responsibilities
- Design measurement strategies for cross-channel campaigns by understanding business objectives and campaign strategy, and aligning appropriate KPIs and measurement solutions.
- Create analyses that explain what happened, what is important, why it happened, and what should be done.
- Develop, maintain, and deliver dashboards, reports, and data visualization tools to track KPIs and campaign success.
- Build and maintain strong client relationships to be viewed as a trusted partner and drive strategic conversations.
- Act as a translator of data and ideas between the client and internal teams, anticipating client needs.
- Forecast audience and campaign performance benchmarks to provide optimization diagnostics.
- Manage and mentor a team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.
- Develop business relationships with AdTech partners to manage and source data.
- Work with and deliver concrete requirements to the reporting & engineering team for data readiness.
- Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.
Requirements
- Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field
- Media/marketing experience strongly preferred
- Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels (display, video, search, social, retail, etc.).
- Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
- Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.
- Exceptional written, oral, and data visualization communication abilities.
- Proactive and thoughtful management of agency client-group priorities.
- Strong proficiency with big data/cloud platforms (AWS, BigQuery, Snowflake) and Excel.
- Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.
- Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.
- Experience with SQL, Python, or R is a plus.
Skills
- Data-driven decision-making
- Campaign performance optimization
- Data analysis
- Reporting
- Data visualization
- Client relationship management
- Forecasting
- Team management
- AdTech partner management
- SQL
- Python
- R
- Tableau
- Power BI
- Superset
- AWS
- BigQuery
- Snowflake
- Excel
Experience Level
- 4+ years’ experience in an analytical field
Education Level
- Bachelors/Masters degree in Quantitative / Science field
Salary/Compensations
- $100,000 - $125,000 USD
Benefits
- Multiple health insurance options
- Flexible PTO
- Life insurance
- 401K
About the Company
- MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.
- BarkleyOKRP has $1 Billion+ in Annual Billings and 200 Team Members.
- Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024.
Equal Opportunity
- At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.