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About the Role

onX is seeking a Senior Lifecycle Marketing Manager to drive subscription growth for onX Hunt, focusing on Day 7 and Day 30 conversion, free-to-paid movement, and reactivation of lapsed users. This role is part of the Growth & Lifecycle Marketing team and supports the goal of converting, retaining, and reactivating subscribers across onX's verticals. The ideal candidate will be data-driven, capable of forming hypotheses, testing them quickly, and compounding learnings into future experiments, with a focus on building AI-powered systems to scale impact.

Responsibilities

Own the lifecycle conversion funnel for onX Hunt, including D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation, and be accountable for moving these metrics.
Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation.
Run lifecycle as a compounding experimentation program across email, push, and in-app messaging in Braze.
Scale personalized messaging that translates features into value and outcomes, partnering with product, engineering, and BI to define necessary events and attributes.
Self-serve experiment analysis and results readouts, communicating outcomes to stakeholders and leadership.
Work cross-functionally with finance, brand and growth marketing, and the Hunt vertical creative team to align lifecycle programs with revenue goals, campaign windows, and creative standards.
Build creative briefs and lightweight assets in Figma.
Use AI (Claude and similar tools) to build repeatable skills, agents, and workflows that automate campaign production and analysis.
Embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work.
Mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows.
Champion shared standards for how the team runs and documents tests.

Requirements

Eight (8) years of lifecycle, CRM, retention, or growth marketing experience is required, with a background in consumer subscription or mobile app businesses.
A strong experimentation track record: designed, run, analyzed, and documented A/B tests that produced measurable conversion or retention gains.
A strong understanding of user behavior, with a demonstrated ability to generate insights in Amplitude (or similar product analytics tools) and synthesize them into hypotheses.
Working knowledge of propensity models and predictive targeting.
Proficiency with Braze (or a comparable CRM platform), Amplitude, Figma, and Claude or similar AI tools.
Demonstrated proficiency using AI to develop new skills and workflows that scale impact.
The ability to self-serve in analytics and experimentation results.
A strong curiosity for exploring new technologies, including AI.
A shared passion for and ability to demonstrate onX’s Company Values.
Permanent US work authorization is a condition of employment with onX.
Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Skills

Lifecycle Marketing
CRM
Retention Marketing
Growth Marketing
Consumer Subscription Marketing
Mobile App Marketing
Experimentation
A/B Testing
Data Analysis
Hypothesis Generation
User Behavior Analysis
Amplitude
Propensity Models
Behavioral Segmentation
Braze
Figma
AI Tools (Claude or similar)
Creative Brief Development
Personalized Messaging
AI-powered Systems
AI-enabled Workflows

Location

Bozeman, MT
Missoula, MT
Austin, TX
Denver, CO
Kalispell, MT
Minneapolis, MN
Portland, OR
Salt Lake City, UT
Seattle, WA
Remote (US)

Work Type

Distributed Workforce
Remote

Experience Level

Senior

Education Level

Bachelor's degree in Marketing, Business, or equivalent experience.

Salary/Compensations

$113,000 - $142,000

Benefits

Annual bonus of 10% based on company performance
Grant of common share options with a vesting schedule
Competitive salaries
Equity
Opportunities for growth
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures
Amazing outdoor industry perks
Annual “Get Out, Get Active” funds
Flexible time away package (PTO, STO, VTO, paid holidays)

About the Company

onX is a team of builders, adventurers, and risk-takers using technology to help people confidently explore the outdoors.
Driven by the mission to awaken the adventurer inside everyone, they build products that optimize every outdoor experience and inspire confidence to get out and go further.
A high-growth tech company with a fast pace, requiring grit and comfort with ambiguity.
Operates with an experimentation mindset, continually iterating and improving problem-solving.
Expects employees to use the latest tooling, including AI, thoughtfully and responsibly.
Impact comes to life through products, customer stories, and a growing commitment to land stewardship and recreational access.
A distributed company with more than 400 employees across the country, fostering connection and collaboration through regional basecamps.
Operates with clear goals, structure, and frameworks that guide prioritization and execution.
Priorities may shift, but data shapes evolution.
Clear priorities and structure enable ownership, providing autonomy to define work and make meaningful decisions within strategic boundaries.
Partners closely with others to solve complex problems and build scalable solutions.
Supports employees with feedback, tools, and opportunities for growth.

Equal Opportunity

onX believes that unique perspectives make us stronger, fueling innovation and moving closer to the mission of awakening the adventurer in everyone.
Proud to be an equal opportunity employer committed to fairness in hiring, development, compensation, and promotion.
Goal is to build an inclusive community where every team member can show up authentically and thrive.
Encourages a 'win as one team' mentality.