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About the Role

The Merchandiser will ensure the optimal product mix, pricing, and promotional strategy to maximize commercial performance across subscription and gifting in both the UK and Germany. This role serves as a critical link between the Flowers, Creative, Ops/Buying, Marketing, and Commercial teams.

Responsibilities

• Manage day-to-day operations of Google Ads accounts, including budgets, campaign creation, and bid/ad/product feed optimization to meet KPIs.
• Develop test and learn roadmaps to further grow Google Ads accounts.
• Collaborate with the SEO/GEO agency to implement recommendations for improving search engine rankings and increasing mentions/share of voice in AI platforms.
• Manage other PPC-based performance channels, including Chat GPT ads and affiliate marketing.
• Build and automate reports using Google Sheets, Looker, and Claude to provide insights for campaign optimization and performance reporting to senior management.
• Drive website improvements by tailoring and optimizing pages based on ad content and core website pages in collaboration with the manager and product team.

Requirements

• Minimum of 2 years of PPC experience, with hands-on campaign creation and management in Google Ads within an in-house or agency role.
• Proficiency with Google Ads Editor and Shopping Campaigns/Feeds.
• Strong analytical background with experience handling complex datasets.
• Advanced skills in Excel/Google Sheets and data visualization tools (e.g., Looker Studio, Tableau, or GA4).
• Experience exploring AI for automating analysis and workflows, and incorporating it into daily tasks.
• Ability to manage performance to hit weekly KPIs and proactively develop plans or take action when variances to forecasts occur.

Skills

• Google Ads
• PPC
• Google Ads Editor
• Shopping Campaigns/Feeds
• Analytical skills
• Advanced Excel/Google Sheets
• Data visualization tools (Looker Studio, Tableau, GA4)
• AI for automation
• Performance management
• German Speaking (Nice to have)
• SEO/GEO Experience (Nice to have)

Location

• UK
• Germany

Work Type

• WFH (where applicable)

Experience Level

• 2 years experience in PPC

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events

About the Company

• Freddie’s Flowers was founded in October 2014 with the ambition to change people’s relationship with flowers, believing they make every day special.
• The company started with a direct-to-consumer subscription model in the UK, expanded to Germany in 2020, and launched a gifting service in 2023.
• Freddie's Flowers secured backing from The Craftory in 2021 to support expansion.
• The company is a B Corp organisation.
• The founding mission remains to change the world of flowers and to change the world with flowers.

Equal Opportunity

• All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.