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About the Role

We are looking for a Director of Sales & Marketing excited to engage with the Austin community, build relationships, find new business, and create a sales strategy that leverages the market's potential. This role involves understanding guest motivations for visiting Austin and integrating our hotel into their experience. You will partner with the General Manager, Revenue Management, Hilton, and Avion Hospitality to increase market share, strengthen key accounts, uncover new opportunities, and drive revenue, profitability, and long-term success.

Responsibilities

Own and execute the hotel's overall sales and marketing strategy across group, corporate, transient, catering, and local market segments.
Identify new revenue opportunities and build strategies to capture emerging Austin demand generators.
Develop annual sales plans, budgets, forecasts, account strategies, and measurable revenue goals.
Partner closely with Revenue Management and the General Manager on pricing, need dates, business mix, pace, market trends, and competitive positioning.
Continuously evaluate market performance and adjust deployment and sales strategies to maximize revenue and profitability.
Lead proactive prospecting efforts through outside sales calls, networking, site tours, client entertainment, industry events, and strategic partnerships.
Develop and grow relationships with key corporate accounts, meeting planners, universities, associations, entertainment partners, local businesses, and community organizations.
Monitor production of top accounts while continually developing new accounts and market segments.
Negotiate contracts and business terms that balance revenue opportunity with hotel profitability.
Build strong relationships throughout the Austin business and hospitality community.
Partner with Hilton, Avion Digital, field marketing resources, and outside partners to strengthen the hotel's positioning and visibility.
Identify creative opportunities to showcase the hotel, its downtown location, and its unique spaces and experiences.
Develop strategies around citywide events, university demand, entertainment, conventions, compression periods, and major Austin events.
Ensure sales and marketing efforts consistently communicate a compelling and competitive hotel story.
Lead, coach, develop, and hold the hotel's sales team accountable for measurable results.
Establish clear sales goals, activity expectations, account ownership, and follow-up standards.
Create a culture where sales is not limited to the Sales Department—train hotel leaders and associates to recognize opportunities and generate leads.
Recruit, develop, and retain strong sales talent while creating opportunities for continued professional growth.
Maintain strong communication and alignment with hotel Operations, Revenue Management, and Avion leadership.
Maintain a strong understanding of hotel financial performance, competitive position, market share, and sales productivity.
Clearly communicate sales strategy, opportunities, risks, and results to hotel and corporate leadership.
Measure the effectiveness and ROI of sales and marketing initiatives and adjust strategy when results are not meeting expectations.
Operate within approved budgets while continuously identifying opportunities to improve revenue and profitability.

Requirements

At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
Must have a valid driver’s license in the applicable state.
Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
Must be proficient in general computer knowledge especially Microsoft Office products.
Must be able to work independently and simultaneously manage multiple tasks.
Strong organization and presentation skills.
Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team.
Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality.
Expected to operate as a commercial leader, business developer, and ambassador for the hotel.
Understands the numbers, knows the market, builds relationships, develops people, and is energized by creating business.
Expected to bring ideas to the table, challenge existing strategies when appropriate, anticipate changes in the market, and continuously look for the next opportunity to strengthen the hotel's performance.
Must bring Trust, Transparency, and Results values to clients, team, ownership partners, and the Austin community.

Skills

Sales Strategy
Marketing Strategy
Revenue Growth
Business Development
Relationship Building
Negotiation
Marketing & Market Positioning
Leadership
Coaching
Team Development
Financial Acumen
Competitive Analysis
Sales Forecasting
Budget Management
Microsoft Office Proficiency
Independent Work
Task Management
Organization
Presentation Skills
Problem Solving
Interpersonal Skills

Location

Downtown Austin

Work Type

Full-time

Experience Level

Director Level
6+ years hotel sales experience preferred

Education Level

4-year college degree preferred
2-year college degree preferred

About the Company

The Hilton Garden Inn Austin Downtown is located in the heart of downtown Austin, near I-35, placing guests in proximity to the city's attractions, businesses, and the University of Texas.
Avion Hospitality leads through Trust, Transparency, and Results.