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About the Role

We are seeking a Vice President, Creative Planning to find and develop compelling ideas from business problems for fast-moving consumer brands. This role involves partnering with strategy and integrated teams to create earned-first ideas that can be applied across various channels, including social, creators, experiences, and content. It is a hands-on creative leadership position focused on translating insights into impactful executions and raising the creative ambition of the Brand Experience team.

Responsibilities

Create ideas that earn attention by translating business challenges, insights, cultural cues, and audience behaviors into creative territories, platforms, campaigns, and experiences.
Lead creative development from brief to execution, shaping campaign approaches and ensuring work is strategically grounded, creatively ambitious, and audience-relevant.
Raise the creative bar by originating, reviewing, and strengthening concepts, rationales, narratives, and client-facing materials.
Serve as a trusted creative voice with clients, presenting and selling ideas, connecting creative choices to business value, and building trust.
Build integrated ideas with multidisciplinary teams, partnering with specialists to develop connected programs across channels.
Turn culture into creative opportunities by staying informed on cultural shifts, communities, media trends, and marketplace dynamics.
Help win new business and grow existing relationships by playing a leading creative role in pitches and organic growth opportunities.
Make the team and the work better by creating productive conditions for creativity, providing direction, and solving problems collaboratively.
Expand how we create by exploring emerging storytelling approaches and technologies.

Requirements

10+ years of experience in creative strategy, planning, integrated marketing, communications, or a related creative environment, with at least 5 years focused on consumer brand strategy and communications.
Proven expertise working with integrated consumer communications programs for categories such as CPG, food, wellness, lifestyle, parenting, retail, consumer tech, or other fast-moving consumer brands.
Experience working in an agency environment or closely with cross-functional agency teams is strongly preferred.
Demonstrated ability to translate client business priorities into smart communications strategies, integrated workstreams, compelling creative platforms, and clear action plans.
Deep understanding of how earned media, influencer, social, experiential, partnerships, content, and digital channels work together to build modern brand relevance and drive measurable outcomes.
Sharp eye for culture, trends, communities, and conversation shifts, with the ability to turn emerging stories into timely, ownable client opportunities.
Experience developing creative concepts for standout campaigns, pitches, brand moments, activations, or creative concepts.
A curious, entrepreneurial, and solutions-oriented mindset, with the confidence to challenge convention, encourage fresh thinking, and turn friction into opportunity.
Comfort and curiosity around integrating AI tools into communications planning, creative development, workflows, reporting, and team processes.

Skills

Creative Strategy
Creative Planning
Integrated Marketing
Communications
Consumer Brand Strategy
Earned Media
Influencer Marketing
Social Media
Experiential Marketing
Content Creation
Digital Marketing
Creative Concept Development
Client Relationship Management
Team Leadership
AI Tools Integration

Location

On-site

Work Type

Full-time

Experience Level

10+ years
5+ years

Education Level

Bachelor's degree in communications, marketing, advertising, writing, design, strategy, or a related field

Salary/Compensations

$150,000-$210,000

Benefits

Competitive base salary and bonus opportunity
Health, Dental, Vision insurance
Company paid Life Insurance
Flexible Spending Account
401k with match
Monthly allowance for cell phone, office equipment, etc.
Generous PTO policy
Paid maternity/paternity leave
Transit benefits
Professional learning and development opportunities
Workplace flexibility
On-site and off-site social gatherings

About the Company

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.
Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Equal Opportunity

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.
Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics.
Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.