About the Role
Noble People is seeking a Group Director, OOH to lead the agency's out-of-home media approach, ensuring strategic, creative, and well-executed work aligned with client business goals. This senior leadership role involves guiding OOH strategy, planning, negotiation, buying, and execution, while also leading and developing a team. The position covers a leave of absence through the end of November.
Responsibilities
- Lead OOH strategy across assigned clients, translating business and communications objectives into clear, creative, and effective recommendations.
- Serve as a senior OOH advisor to clients and internal teams, bringing marketplace expertise to planning, major client meetings, and new business pitches.
- Partner with media planning and communications strategy teams to integrate OOH into broader media plans and identify opportunities that extend beyond standard placements.
- Maintain a deep understanding of clients’ businesses, audiences, priorities, budgets, and competitive environments to anticipate needs and identify opportunities.
- Develop and present OOH strategies, recommendations, POVs, and marketplace updates to senior client stakeholders.
- Oversee OOH planning and buying from strategy and vendor evaluation through negotiation, contracting, execution, trafficking, reconciliation, and post-campaign analysis.
- Ensure recommendations and buys meet client objectives while delivering strong value, strategic rationale, creative impact, and executional excellence.
- Maintain senior relationships with OOH vendors and stay current on formats, inventory, pricing, technology, measurement, and emerging opportunities.
- Provide senior guidance on complex planning, negotiation, production, and execution challenges.
- Establish and maintain high standards for accuracy, quality control, financial management, and timely delivery of OOH work.
- Lead, coach, and develop OOH team members, setting clear expectations for performance, accountability, collaboration, and quality.
- Oversee workload and resources while supporting hiring, training, performance management, and career development as appropriate.
- Build OOH knowledge across the agency by sharing marketplace developments, best practices, and new opportunities.
- Partner with the Head of Activation and agency leadership to strengthen Noble People’s OOH capabilities, processes, tools, and ways of working.
- Contribute OOH expertise to new business, thought leadership, and agency growth opportunities.
- Represent Noble People positively within the OOH community and maintain strong relationships across the marketplace.
- Perform other duties as assigned.
Requirements
- At least 10 years of OOH media planning and buying experience, preferably within a media or advertising agency.
- Significant experience leading OOH strategy, planning, negotiation, buying, and execution across multiple clients, categories, markets, and budget levels.
- Demonstrated experience managing and developing teams at multiple levels.
- Deep understanding of the OOH marketplace, including major vendors, formats, inventory, pricing dynamics, planning considerations, and emerging opportunities.
- Demonstrated ability to translate client business and communications objectives into effective OOH strategies and recommendations.
- Strong negotiation skills and a track record of maintaining open, fair, and productive vendor relationships.
- Exceptional written, verbal, and presentation skills, with the ability to communicate effectively with employees, vendors, and senior clients.
- Ability to write concise, well-reasoned media recommendations and present them with confidence.
- Strong strategic and analytical thinking skills, including the ability to evaluate audience, geographic, marketplace, and campaign data.
- Demonstrated ability to champion creative and unconventional OOH ideas while maintaining executional discipline.
- Strong interpersonal skills and the ability to build trusted relationships internally and externally.
- Ability to manage multiple clients, priorities, budgets, and timelines while maintaining strong attention to detail.
- Willingness to get into the details when needed to solve problems and ensure excellent execution.
Skills
- OOH media planning
- OOH media buying
- OOH strategy development
- Client advisory
- Marketplace expertise
- Media integration
- Negotiation
- Vendor relationship management
- Team leadership
- Coaching
- Performance management
- Strategic thinking
- Analytical thinking
- Presentation skills
- Written communication
- Verbal communication
- Interpersonal skills
Location
- Remote
Work Type
- Full-time
- Contract
Experience Level
- Senior
- 10+ years
Salary/Compensations
- 190,000 - 205,000 USD
About the Company
- Noble People is a modern creative media agency that develops original, bold, and provocative media ideas for exciting brands.
- The agency focuses on communications strategy, media planning and buying, and reporting and optimization with a creative and transparent approach.
- Noble People values creativity, innovation, and stripping out old rules to make an impact.
Equal Opportunity
- Noble People is committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent.
- The company values diversity of experiences, backgrounds, locations, viewpoints, and ideas.
- Noble People is an equal opportunity employer committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic.
- Each person is valued for his or her talents, expertise, experience, and perspective.
