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About the Role

We are looking for someone from the creator world to tell RABOT's brand story. You will build RABOT's creator and social presence from the ground up, with your own budget, creative freedom, and a supportive team. This is an opportunity to use your expertise for a company that is making a real difference in the energy market.

Responsibilities

• Build RABOT's creator and social presence from scratch.
• Develop formats for Instagram and YouTube.
• Produce content independently, including video (Reels, Shorts, Longform) from concept to editing.
• Define content pillars and translate the new brand tone-of-voice into a compelling visual language.
• Identify, brief, and manage creators and influencers, building genuine relationships.
• Manage the associated budget independently.
• Collaborate closely with the Brand & Content team.
• Report directly to the Head of Marketing.
• Take full ownership of the function in the long term.

Requirements

• Proven track record of building reach (0 to 100,000+ followers) on your own account, a brand's account, or talent accounts.
• Experience in building reach from the ground up (approx. 3-5 years).
• Proficiency in Instagram and YouTube, with competence in LinkedIn.
• Understanding of content mix, algorithms, format testing, and cadence, making data-driven decisions.
• Ability to brief creators and influencers, control quality, and build relationships.
• Independent management of creator and content budgets.
• Self-sufficient content production, especially video, comfortable in front of and behind the camera.
• Proficiency with editing tools and a strong visual sense.
• Ability to work independently and write your own playbook.
• Native-level German communication skills.
• Experience with video editing tools (e.g., CapCut, Premiere) is a plus.
• Experience with YouTube (longform or Shorts) is a plus.
• Background in energy, cleantech, or FinTech is a plus.
• Basic knowledge of Meta Ads is a plus.
• Experience in building a small in-house team (junior, working student) is a plus.

Skills

• Content Creation
• Video Production
• Video Editing
• Social Media Strategy
• Influencer Marketing
• Community Management
• Brand Storytelling
• Visual Communication
• Budget Management
• Relationship Building
• Data Analysis (Social Media Insights)
• Content Planning
• Format Development
• Talent Management

Location

• Germany

Work Type

• Full-time

Experience Level

• 3-5 years of experience

Benefits

• Employee discount for RABOT-Energy electricity tariff
• Urban Sports Club Partnership
• Deutschlandticket

About the Company

• The energy market is undergoing its biggest transformation in 50 years.
• RABOT is managing electricity intelligently.
• RABOT is experiencing triple-digit growth.
• RABOT is launching a home storage solution.
• RABOT has recently undergone a rebrand.