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About the Role

As a Brand Content & Communication Manager, you will be the driving force behind our brand communication. You will combine strategic content marketing with creative storytelling and manage our brand presence across all digital and analog channels, from social media and OOH to print and newsletters, as well as PR and events. You will develop our brand communication, manage campaigns, and ensure a consistent and compelling brand experience at every touchpoint.

Responsibilities

Conceive, create, and manage visual content production (graphics, images, video assets) in collaboration with service providers.
Write target-group-oriented and engaging texts for digital and analog formats in German and English, adhering to our unique tone of voice.
Conceive and create classic print materials such as brochures, magazines, and event materials.
Plan, design, and implement editorial content for email newsletter campaigns.
Manage and develop social media channels, analyze relevant KPIs, and derive learnings to advance our content and channel strategy.
Conceive, plan, and execute social media campaigns, including creating and optimizing social ads.
Conceive and create channel-appropriate content (posts, videos, and reels) and translate our brand identity into a suitable visual language.
Prepare and create press releases, manage media inquiries, and maintain the press distribution list for digital and print leading media.
Provide conceptual support and communication guidance for corporate and industry events.
Create content concepts and texts for positioning our employees and executives as brand ambassadors, particularly on LinkedIn.

Requirements

Successfully completed degree (Marketing, Communication, Journalism, Media Studies) or a comparable qualification.
Minimum of 2 years of relevant professional experience in Brand Management, Content Marketing, PR, or agency environments.
Demonstrable experience in conceptualizing and creating content for digital (social media, newsletters, PR) and analog (print, OOH) formats.
Excellent command of language and strong copywriting skills in German and English.
A feel for aesthetic design, visual language, contemporary branding, and visual storytelling.
Proficiency in using social media & ads managers, newsletter tools (e.g., Mailchimp, Klaviyo), and CMS systems.
Confident use of graphics and editing tools (e.g., Canva, Adobe Creative Cloud).
Proactive, strong organizational skills, and the ability to confidently manage multiple projects simultaneously.
Hands-on mentality: You are as willing to pitch in yourself as you are to make strategic decisions and communicate with internal and external stakeholders.

Skills

Content Creation
Brand Materials
Content Production
Copywriting
Print & OOH
Newsletter Management
Social Media Management
Campaign Management
Social Ads
Public Relations
Press Releases
Event Support
Personal Branding
Content Strategy
Visual Storytelling
Graphic Design
Video Editing
Adobe Creative Cloud
Canva
Mailchimp
Klaviyo
CMS Systems
Social Media Managers
Ads Managers

Location

Aachen
Berlin

Work Type

Full-time

Experience Level

Minimum 2 years of relevant professional experience

Education Level

Degree in Marketing, Communication, Journalism, Media Studies, or comparable qualification

Benefits

Free access to all POHA locations, including use of coworking areas, community spaces, and events.
Mobility allowance to support your flexible lifestyle.
Open communication with room for input beyond your role.
Exclusive POHA partner offers.
Corporate benefits portal.
Unforgettable team events.
A guaranteed day off on your birthday.
One day per year to engage in the community through our POHA Act initiative.
Extensive learning and development opportunities.
A vibrant work environment with humor, memes, cool merchandise, and creative energy.

About the Company

POHA House is an established co-living operator for furnished and sustainable living, flexible working, and inspiring community life, creating places where everyone feels at home.
Landmarken AG is one of the most renowned project developers, especially in NRW, with successful projects in over 20 cities. They realize modern and healthy work environments, university developments, listed buildings, heterogeneous quarters, affordable housing, student housing, hotels, retail properties, and mixed-use concepts.
As a member of DGNB, Landmarken AG is committed to their guiding principles.
Landmarken AG aims to inspire and excite people by developing vibrant and identity-creating places that make cities more attractive, livable, and future-proof.