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About the Role
As our Paid Social Specialist, you will play a key part in supporting the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career with exposure to iGaming, Nutra, Dating, or Gaming verticals, eager to develop performance marketing expertise. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
Responsibilities
- Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels.
- Support ad creative testing, audience testing, and budget pacing following predefined strategies.
- Monitor campaign performance and flag trends, issues, or opportunities.
- Compile and maintain campaign reports, dashboards, and performance summaries.
- Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance.
- Ensure accurate tracking and tagging are in place (pixels, events, UTMs).
- Collaborate with creative, tracking, and analytics teams to support campaign success.
- Stay up to date with platform updates, ad formats, and paid social best practices.
Requirements
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
- Strong organisational skills and the ability to manage multiple projects without dropping the ball.
- Exceptional attention to detail and a commitment to high-quality work.
- Adaptability – stay sharp, productive and positive in fast-moving environments.
- Experience in paid social media buying or digital performance marketing.
- Familiarity with Meta Ads Manager and TikTok Ads Manager.
- Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR).
- Comfortable working with data, spreadsheets, and reporting tools.
- Good organisational skills and ability to manage multiple tasks.
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (Desirable).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (Desirable).
- Experience working in fast-paced, performance-focused environments (Desirable).
- Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM) (Desirable).
- Exposure to international campaigns and multiple geographies (Desirable).
- Interest in growth marketing and paid user acquisition (Desirable).
- Trust and honesty required due to access to customers financial details.
- Must pass a credit and criminal record check.
- Must pass a qualification verification check.
Skills
- Paid social media buying
- Digital performance marketing
- Meta Ads Manager
- TikTok Ads Manager
- KPI analysis (CPA, ROAS, CTR, CPM, CVR)
- Data analysis
- Spreadsheet proficiency
- Reporting tools
- Sports betting markets (Desirable)
- Gambling regulations and compliance (Desirable)
- Tracking tools (Meta Pixel, TikTok Pixel, GTM) (Desirable)
- Growth marketing (Desirable)
- Paid user acquisition (Desirable)
Location
- Remote
Work Type
- Full-time
Experience Level
- Early career
- Entry-level
Benefits
- Learning and development programmes
- Performance feedback tool
- Employee Assistance Programme
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
About the Company
- Super Group is a NYSE-listed digital gaming company.
- Owns leading Sports and iGaming brands, including Betway and Jackpot City.
- Operates in 22 countries with over 2,800 employees.
- Mission is to provide customers with a superclass entertainment experience.