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About the Role

As a Senior Mobile Specialist, you will play a key role in driving mobile growth across our portfolio of brands. You will lead the planning, execution and optimisation of mobile acquisition campaigns while partnering closely with product, analytics and creative teams to maximise user growth, engagement and revenue. You will act as a subject matter expert across mobile acquisition channels and provide guidance and mentorship to Mobile Marketing Specialists, helping elevate performance across the team.

Responsibilities

Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels.
Develop and execute mobile growth strategies across multiple brands and international markets.
Drive campaign optimisation through data-led decision making, focusing on KPIs including CPA, ROAS, LTV and retention.
Partner with Product and CRM teams to improve onboarding journeys, activation rates and customer lifetime value.
Work closely with the Marketing Effectiveness team to ensure accurate attribution, tracking and reporting across all mobile channels.
Analyse campaign and customer data to identify growth opportunities and improve marketing efficiency.
Lead testing strategies across creatives, audiences, bidding models, landing experiences and app store assets.
Support the development and execution of App Store Optimisation (ASO) initiatives alongside SEO and product teams.
Build strong relationships with platform representatives, media partners and technology providers.
Deliver regular business reviews and actionable performance insights to senior stakeholders.
Mentor and support Mobile App Advertising Specialists, sharing best practices and fostering continuous development.
Assist the Head of Mobile Marketing with budget planning, forecasting and strategic initiatives.
Stay abreast of industry trends, privacy developments, attribution changes and emerging mobile marketing technologies.
Ensure all activities comply with relevant advertising, gambling and regulatory requirements.

Requirements

Bachelor's degree in Marketing, Business, Analytics or a related field.
At least 4 years’ experience in mobile marketing, app acquisition or performance marketing.
Proven experience managing large-scale app acquisition campaigns across multiple channels.
Strong working knowledge of Apple Search Ads and major mobile ad networks.
Experience with Mobile Measurement Partners (AppsFlyer).
Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks.
Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value.
Advanced analytical capabilities with strong Excel and reporting skills.
Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI.
Demonstrated ability to translate performance insights into actionable business recommendations.
Strong stakeholder management and communication skills.
Experience mentoring or coaching junior team members.
Ability to work effectively in a fast-paced, performance-driven environment.
Experience within the iGaming, Sports Betting or online Gaming industry.
Familiarity with gambling advertising regulations across multiple jurisdictions.
Exposure to App Store Optimisation (ASO) strategies and tools.
Experience with CRM, lifecycle marketing and retention initiatives.
Knowledge of customer segmentation and predictive analytics techniques.
Experience using AI-powered tools and automation platforms to improve marketing effectiveness.
Previous experience contributing to budget ownership and forecasting processes.
Credit and criminal record check will be conducted.
Qualification verification check will be done.

Skills

Apple Search Ads
Mobile ad networks
Mobile growth strategies
Data-led decision making
CPA
ROAS
LTV
Retention
Attribution
Tracking
Reporting
Campaign analysis
Growth opportunities identification
Marketing efficiency improvement
Testing strategies
App Store Optimisation (ASO)
SEO
Stakeholder management
Communication skills
Mentoring
Budget planning
Forecasting
Industry trends analysis
Privacy developments analysis
Attribution changes analysis
Emerging mobile marketing technologies analysis
Advertising compliance
Gambling compliance
Regulatory compliance
Mobile Measurement Partners (AppsFlyer)
SKAN
Privacy-focused measurement frameworks
Excel
Google Analytics
Adobe Analytics
Tableau
Power BI
iGaming
Sports Betting
Online Gaming industry
CRM
Lifecycle marketing
Customer segmentation
Predictive analytics
AI-powered tools
Automation platforms

Location

Work Type

Full-time

Experience Level

Senior
At least 4 years’ experience

Education Level

Bachelor's degree in Marketing, Business, Analytics or a related field.

Benefits

Comprehensive learning and development programmes
Innovative Performance Tool for regular, constructive feedback
Employee Assistance programme
Vitality Health Care
Unum Dental
Life Assurance & Income Protection
Tusker car scheme
Cycle to Work
Retail discounts

About the Company

Part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
Red Interactive provides marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market.
Founded in 2009, now powers the marketing and technology of hundreds of sites in the UK.
A personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.

Equal Opportunity

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.