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About the Role
Drive the strategy and execution for Nike Running across the UK & Ireland, with London as the epicentre. Shape the future of Running by connecting deeply with athletes, creators, communities, and cultural leaders, translating global direction into locally resonant stories, experiences, activations, and partnerships.
Responsibilities
- Drive the brand offense for Nike Running across the UK & Ireland, ensuring cultural relevance, athlete obsession, and business impact.
- Drive the Nike Running Brand Strategic Plan on the ground for UKI&I.
- Translate global and EMEA direction into sharp, insight-led, London-rooted strategies.
- Build integrated seasonal and daily plans that elevate brand strength and drive consumer engagement.
- Ensure London’s PoV shapes EMEA and Global strategy.
- Lead end-to-end execution of Running campaigns & initiatives, including London specific moments, working closely with retail and partner marketing.
- Ensure global and EMEA Concept Map moments land powerfully on the ground through activations, community experiences and marketplace executions.
- Identify and nurture relationships with people & organisations that embody brand values and bring strategy to life, then manage these relationships.
- Obsess the Running marketplace in London and across the UKI to understand consumer movement and how Nike running can best serve them.
- Gather structured, continuous learnings from athletes and communities to serve them better and feed insights back to EMEA/Global to refine strategy.
- Identify cultural opportunities, emerging trends, and tension points that shape future strategy.
- Manage timelines, budgets, and cross-functional alignment to deliver work at a pinnacle level.
- Build & lead cross-functional teams to deliver high performance through diverse thinking & skillsets.
- Develop and empower one direct report fostering a performance and growth-minded culture.
Requirements
- Proven experience in brand management or consumer marketing, with a strong focus on cross-functional marketing.
- A genuine passion for Running with a deep understanding of the London Running landscape, consumer, communities and Nike’s position within.
- A strong track record in partnership management with experience identifying, owning and managing external relationships with individuals and organisations.
- Experience building consumer-led brand strategy from insight through to execution.
- Proven ability to develop and deliver impactful marketing ideas and initiatives through cross-functional team leadership.
- High-level communication skills and the ability to influence across the organisation.
- Agility, resilience, and a growth mindset — thriving in dynamic environments and elevating the work at every turn.
- Strong leadership and people development skills, with previous people management experience.
Skills
- Brand management
- Cross-functional marketing
- Digital marketing
- Retail marketing
- Creativity
- Innovation
- Storytelling
- Consumer insight
- Project management
- People leadership
- Communication skills
- Influencing skills
- Agility
- Resilience
- Growth mindset
- Partnership management
Location
- London
- UK & Ireland
Work Type
- Full-time
Experience Level
- Experienced
About the Company
- Nike is a global leader in the sports industry, dedicated to inspiring movement and elevating athletes.
- We operate in one of the world’s most influential sport cities, London.
- We aim to shape the future of sport through innovation and community engagement.