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About the Role

As an integral part of our marketing team, your role is to strategically position the brand at the heart of the running culture and enhance brand presence within the region by means of community marketing initiatives and partnerships. You are deeply immersed in and closely connected with the running community, which will enable you to cultivate a prominent physical and digital Saucony community. Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end-consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. Maintaining strong relationships with both, the community and our numerous retail partners is paramount for our Community Marketing Rep. This role will be split between London (60%) and the rest of the UK, with a strong focus on communities and retailers across the country (40%).

Responsibilities

Collaborate with running clubs, non-profit organisations and brand ambassadors to assemble a team dedicated to engaging the community and promoting brand perception.
Act as the brand´s vigilant observers and communicators, conveying brand positioning, monitoring competitors and reporting on potential competitive activities.
Craft genuine social media content to enhance the brand´s community-oriented approach through digital platforms.
Boost the community database through the implementation of tailored customer acquisition strategies.
Promote brand visibility within the core of the running culture in the EMEA region through the organization, implementation, and engagement in major running events.
Offer assistance and education to local retail staff to uphold and adhere to in-store brand marketing standards, as well as consistently offering product education and guidance on DTC platforms.
Create and implement community events to drive consumer love at run specialty and sporting good stores.
Coordinate community marketing initiatives with regional wholesale partners.

Requirements

Strong connection to current events and activities within the running community.
Robust background in event planning.
Strive for the most effective solutions, prioritizing what is right over what is convenient.
Able to confidently talk about brand and possess creative awareness.
Affinity to running and/or an active lifestyle.
Excellent communicator in English.
High energy levels and ability to work flexibly, including weekend work.
Strong "People Skills" with the ability to develop and maintain relationships with the consumer, key retailers and their staff.
Working knowledge of products both Saucony styles and of competitors.
Highly competent when dealing with IT, including Microsoft Office and PowerPoint.
Travel expenses paid.
Field based – 50%+ of time on the road.
Willing to spend time away from home each week.
Prepared to work occasional weekends if needed.

Skills

Community marketing
Partnerships
Social media content creation
Event planning
Customer acquisition
Brand visibility
Retail staff education
Product education
Community events
Relationship building
Microsoft Office
PowerPoint

Location

London
UK

Work Type

Field based
Full-time

Experience Level

Professional background in crafting social media content is a plus

About the Company

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.

Equal Opportunity

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.