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About the Role

The Global Brand Manager is a key member of the Super Premium American Whiskey (SPAW) leadership team, responsible for assisting in the development and deployment of the global brand business strategy for the company’s SPAW portfolio, encompassing Woodford Reserve and Old Forester. This role serves as the primary daily contact for international markets and partners with the Global Brand Director on key initiatives.

Responsibilities

Lead the development and execution of annual global brand plans.
Own and deliver the global brand playbooks and develop agendas and lead global all-calls.
Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning.
Support international markets in adopting and implementing the Woodford Reserve Global Acceleration Roadmap & principles.
Support the development of Brand architecture and innovation pipeline in line with brand and market ambitions.
Support the development of communications, eCommerce, education and advocacy program toolkits that support the needs of all markets.
Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth.
Work closely with the Global Brand Director to manage the marketing budget to ensure effective resource allocation and profitable growth.
Work closely with Global advocacy manager and deployment of key global advocacy programs.
Cultivates strong relationships with internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.

Requirements

7 years+ brand marketing experience, preferably working in global roles.
Demonstrated ability to develop and implement complex, long-term global brand strategies & plans.
Strong financial acumen including P&L management, budget ownership, and resource allocation.
Highly developed influencing, presentation, and negotiation skills to gain buy-in from global stakeholders.
Proven ability to work through innovation processes from market insight and ideation through to successful global product launch.
Experience managing external agencies and partners.
Strong verbal and written communication skills.
Ability and willingness to travel internationally as required.

Skills

Experience managing a super premium / luxury brand.
Understanding of digital / modern media marketing.
Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.

Location

London

Work Type

Hybrid
Full-time

Experience Level

Leader

Benefits

Equitable pay structures for individual and company performance.
Premium employee experience.
Range of premium benefits that reflect company values and meet the needs of our diverse workforce.

About the Company

We believe great people build great brands.
Being a part of Brown-Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.