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About the Role
Responsible for demand and lead generation in a specific Dow Jones Energy market segment via all possible marketing channels, both inbound and outbound/paid. Collaborate with team specialists in content, events, social media, SEO/SEM and operations to build a pipeline of sales leads and event registrations. Experience within energy market segments is highly desirable.
Responsibilities
- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment, drawing on performance data and encompassing all channels.
- Lead, execute, and measure multiple campaigns tied to revenue in established and growing markets.
- Evaluate and communicate job-specific information to business partners.
- Report to key stakeholders on program performance and recommend improvements.
- Work in a highly collaborative environment.
- Define buyer personas, buyer journeys, and product positioning for all possible prospects in your market segment.
- Oversee creative and messaging for all channels, as well as list targeting and selection.
- Optimize conversion touchpoints such as landing pages and order forms using best practices and test data.
- Manage all aspects of event promotion, including OPIS conferences and outside trade shows.
- Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), and event registrations.
- Own marketing relationships in your market segment with Sales, Customer Service, and Editorial.
- Interpret marketing performance analyses to determine strategies for future success.
- Innovate new ideas that increase lead generation and conversion.
Requirements
- 7+ years of proven marketing experience.
- Proven verbal and written communication skills, teamwork and organizational skills, and presentation and facilitation skills.
- Good project management skills with the ability to handle multiple tasks.
- Ability to learn new systems quickly.
- Able to work across a broad range of products and marketers globally.
- Solid communication and interpersonal skills.
- High level of accuracy and attention to detail.
- Ability to be flexible and work quickly in a business that runs on real-time data and news.
Skills
- HubSpot
- Eloqua
- Enterprise Marketing Automation Platforms
- NetSuite
- Salesforce CRM Systems
- Adobe Creative Cloud
- Photoshop
- Illustrator
- InDesign
- Canva
- Paid Digital Marketing Platforms
- Google Workplace Apps
- Gmail
- Docs
- Slides
- Sheets
Experience Level
- 7+ years of proven marketing experience
Benefits
- Comprehensive Insurance & Retirement plans
- Paid Time Off and Leaves
- Education Benefits
- Family Care Benefits
- Career Growth Programs
- Access to Dow Jones Products
- Employee Referral Program
- Employee Well-being Support & Fitness Programs
- Financial Health Programs
- Cybersecurity Protection
About the Company
- Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.
- Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally.
- It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones Energy.
- Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
- Dow Jones Energy powers the global energy community with trusted market news, data, analysis, forecasting and consulting.
- Its heritage authority is built on the intelligence of its OPIS, Chemical Market Analytics, Petrochem Wire and McCloskey solutions.
- Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions as they navigate the energy transition.
- The global energy marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses.
- The team focuses on demand- and lead-generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
- We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
- Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.