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About the Role

As VP Educator Community, you will lead the strategy, execution, and growth of our educator community for Bett USA. This role involves identifying, engaging, and securing educators for events and programs, building strategic relationships, and driving community and buyer volume through a data-driven approach. You will collaborate with marketing, content, sales, event operations, and product teams to exceed recruitment expectations.

Responsibilities

Own the end-to-end Educator Community strategy, ensuring representation and engagement from key organizations, senior leaders, and industry stakeholders across events, communities, and programs.
Define and deliver a holistic ecosystem participation strategy, balancing hosted buyer acquisition with wider attendee recruitment, strategic account engagement, community development, and long-term retention.
Lead, develop, and inspire wider team(s), setting clear objectives, building a high-performance culture, and ensuring consistent, high-quality delivery.
Develop participation strategies by sector, account, seniority, and geography to create a high-value and representative community for each event.
Provide strategic input into the hosted buyer program, ensuring attendee acquisition meets agreed volume, seniority, quality, and commercial objectives.
Build and strengthen strategic relationships with key enterprise accounts and senior industry leaders, acting as a senior ambassador and developing year-round engagement.
Create opportunities for deeper engagement across the Educator ecosystem, establishing long-term relationships and increasing participation across events, content, networking, and community initiatives.
Partner closely with Sales, Marketing, Content, Operations, and Attendee Experience leadership to ensure the Educator Community strategy supports the wider proposition, commercial objectives, and overall quality of each event.
Collaborate with Content and Marketing to understand the needs and priorities of the Educator audience, informing event propositions, messaging, content development, and engagement strategies.
Own the function's daily operating model, including recruitment and engagement processes, reporting, forecasting, CRM governance, technology, messaging, templates, and continuous improvement.
Analyze community composition, participation, recruitment performance, engagement, and market opportunities to refine strategy and optimize community balance.
Establish clear measures of community health and success beyond acquisition volumes, including quality of participation, engagement, retention, account penetration, and contribution to the wider event ecosystem.
Identify emerging organizations, leaders, market segments, and industry trends for community representation to ensure event relevance.

Requirements

Minimum 10 years’ experience in community development, audience strategy, business development, account management, acquisition, or other targeted and performance-based roles.
Demonstrable experience developing and executing strategic audience, community, or ecosystem programs, ideally within events, media, membership, professional communities, or relevant industry sectors.
Strong commercial awareness, understanding how audience quality, community participation, and engagement contribute to customer value, event performance, and sustainable growth.
Proven ability to build trusted, long-term relationships with senior executives and strategic enterprise accounts.
Strong understanding of acquisition and conversion strategies, with experience managing targeted recruitment programs and delivering against defined audience quality and participation objectives.
Strategic thinker capable of translating market insight and business objectives into clear community strategies and executable plans.
Confident engaging with the C-suite, with the ability to present new ideas from conception through strategy to implementation and measurement.
Effective communicator and relationship builder with exceptional verbal and written communication skills.
Strong awareness of industry developments and trends, including funding, acquisitions, business performance, emerging organizations, leadership changes, and wider market dynamics.
Strong operational discipline, with the ability to establish processes, structures, and ways of working that enable effective and consistent team execution.
Self-motivated, inquisitive, and comfortable operating with a high degree of ownership and accountability.
Comfortable working in a fast-paced, high-growth, and entrepreneurial environment, balancing strategic leadership with hands-on delivery.

Skills

Community development
Audience strategy
Business development
Account management
Acquisition
Strategic planning
Relationship building
Communication (verbal and written)
Commercial awareness
Data analysis
Operational discipline
Leadership

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Minimum 10 years experience

Salary/Compensations

$100,000 - $120,000
Competitive commission structure

Benefits

Full medical, dental, and vision package
Retirement plan with company match (401K)
Competitive vacation policy

About the Company

Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures.
Hyve is an organiser of the world’s fastest-growing and most forward-thinking B2B events.
Hyve’s platforms play a critical role in their customers' strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.
Hyve’s portfolio features leading events in sectors like ecommerce, healthcare, edtech, and fintech.
Hyve is growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy.
Hyve is building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.
You’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Equal Opportunity

Whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome.
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.