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About the Role

This role is core to driving culture change, encouraging action to prevent suicide, providing support, and growing income through digital marketing. You will plan, execute, and manage digital marketing activities including paid social, email, SEO, and PPC to make a measurable impact.

Responsibilities

• Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
• Maintain and enhance website content performance, build high-converting landing pages, and implement SEO, and Generative Engine Optimization (GEO) strategies.
• Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
• Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
• Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.

Requirements

• 4+ years’ experience in digital marketing roles covering paid social, PPC, and email.
• A track record of driving strong results across paid social, web content, and email.
• Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
• Experience using and managing website CMSs.
• Line management experience (desirable).
• Valid right to work in the UK.

Skills

• Paid social (audience selection, creative approach, account structures)
• SEO and GEO best practices
• Website copy writing (search-optimised, brand-adherent)
• Email marketing principles
• Email copy writing (strong, high-converting)
• Stakeholder management
• Clear and effective communication
• Managing competing priorities
• Passion for the cause and delivering CALM’s mission

Location

• London Waterloo (twice a week)
• Remote Working (Mon, Tues & Fri)

Work Type

• Full-time
• Permanent
• Hybrid working
• Nine day fortnight

Experience Level

• 4+ years

Salary/Compensations

• £42,000 - £46,000 per annum

Benefits

• Unlimited annual leave
• Healthcare cash plan
• 6% pension contribution
• Therapeutic services (after completion of probation)

About the Company

• We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.
• We’re a suicide prevention charity, on a mission to help people end their misery, not their lives.
• We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward.
• A work environment that values creativity, personal growth and collaboration.

Equal Opportunity

• Don't meet every requirement? We’re still interested.
• We know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
• If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you.
• We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online.
• We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.