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About the Role
As AVP, Partner Sales EMEA, you will own the full partner sales motion across EMEA, setting the regional strategy, defining operational processes across fragmented markets, and driving commercial outcomes through co-sell and indirect ecosystem routes. You will report to the SVP, Partnerships and collaborate with the VP Sales for EMEA to embed partner-led strategies into the revenue team's operations.
Responsibilities
- Own the full partner sales motion across EMEA, including direct and indirect sales.
- Lead a regional team comprising Partner Sales Managers and Reseller Sales Managers.
- Develop and execute a consistent partner playbook adapted for diverse EMEA markets.
- Manage and maintain senior relationships with Platinum-tier partners.
- Utilize Salesforce, Crossbeam, Tackle, Clari, and Looker for pipeline and performance tracking.
- Define and implement partner strategy and plans that drive pipeline and partner-sourced ACV.
- Build and govern a reseller program with clear rules of engagement and enablement.
- Ensure partner-led engagements reflect positively on Braze across all languages and geographies.
- Collaborate with VP Sales EMEA to integrate partner motion into forecasting and reviews.
- Set the standard for partner brand representation across the region.
Requirements
- 15+ years in partner sales, alliances, or channel sales in B2B SaaS.
- 7-8 years at Senior Director or AVP level with multi-market revenue ownership.
- Demonstrated experience operating as a peer to VP-level Sales leadership.
- Proven track record leading Channel Sales teams and managing indirect revenue targets.
- Experience building or rebuilding reseller programs, including tiering and rules of engagement.
- Comfortable operating across fragmented markets with varying maturity levels.
- Experience working across Agency/SI/Delivery, Technology, and Channel/VAR partner types.
- Ability to define rules of engagement and resolve channel conflict.
- Experience using account mapping tools like Crossbeam.
- Energized by creating operating models and playbooks from scratch.
- Fluent English required.
- Additional European languages are a strong plus.
Skills
- Partner Sales
- Channel Sales
- B2B SaaS
- Sales Strategy
- Team Leadership
- Performance Management
- Relationship Management
- Pipeline Management
- Forecasting
- MarTech Ecosystem Knowledge
- Composable Tech Stacks
- Account Mapping Tools (e.g., Crossbeam)
Location
- Berlin
- London
Work Type
- Full-time
- Hybrid
Experience Level
- Senior Director
- AVP
- 15+ years
Salary/Compensations
- Competitive compensation that may include equity
Benefits
- Competitive compensation
- Equity
- Retirement Plans
- Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive medical, dental, vision, life, and disability insurance
- Fertility benefits
- Equal paid parental leave
- Professional development support
- Formal career pathing
- Learning platforms
- Yearly learning stipend
- Curated in-office employee experience
- Opportunities to give back to the community
- Annual company-wide Volunteer Week
- Donation matching
- Employee Resource Groups
- Collaborative, transparent, and fun culture
- Great Place to Work® certification
About the Company
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
- Braze helps brands deliver great customer experiences that drive value for consumers and businesses.
- The platform is built on composable intelligence with BrazeAI™ enabling marketers to combine and activate AI agents, models, and features.
- Braze enables autonomous, 1:1 personalized experiences through cross-channel messaging, journey orchestration, and AI-powered decisioning.
- The company is recognized as a Leader in marketing technology by industry analysts.
- Braze has received accolades such as G2 “Best of Marketing and Digital Advertising Software Product”, 2026 Best Places to Work by Built In, 2025 America’s Greenest Companies by Newsweek, and 2025 Fortune Best Workplace in Technology™.
- Braze is certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
- The company is headquartered in New York with offices globally.
Equal Opportunity
- Braze is an equal opportunity employer.
- Braze strives to create equitable growth and opportunities inside and outside the organization.
- Braze is committed to offering all candidates a fair, accessible, and inclusive experience regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
- Encourages individuals to apply even if they don't meet 100% of the criteria.
- Uses AI-assisted tools in the recruitment process for screening and prioritizing candidates, which may involve solely automated decision-making.
- Provides the right to request further information about AI use, opt out of AI-assisted review, request manual review, or contest decisions.
- Offers alternative selection processes or reasonable accommodations instead of AI-assisted review for roles based in or candidates residing in New York City, as per NYC Local Law 144.