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About the Role

The Head of Marketing, UKI will bring TrendAI™ to life in the UKI market, translating global and regional marketing strategies into local campaigns, events, and programs to drive commercial momentum and accelerate ARR growth. This is a hands-on leadership role requiring a marketer energized by measurable commercial impact and an AI-native mindset.

Responsibilities

• Transform the regional and global marketing agenda into a UKI-specific strategy that reflects local market conditions and sales priorities.
• Own and deliver the UKI pipeline targets in line with overall revenue goals.
• Translate and report how Marketing activity is resulting in real world results – ARR, NRR and GRR.
• Manage the UKI marketing budget, prioritising investment across segments and channels to hit targets.
• Own and report ROI on budget spend.
• Oversee execution discipline: transparent reporting, campaign calendars, budget allocation, and marketing forecasting accuracy.
• Monitor competitive marketing activity and UKI market trends, and feed insight back into regional planning.
• Manage the design and delivery of integrated UKI campaigns in line with regional and global strategy, spanning digital, content syndication, email, paid media, and webinars.
• Own the UKI field marketing calendar — proprietary events, industry shows, and executive roundtables.
• Oversee account-based marketing programmes for priority enterprise and named accounts in partnership with sales.
• Ensure global campaign frameworks and messaging for the UKI market and buyer landscape are properly localised and adapted.
• Optimise campaign performance continuously through testing, channel mix analysis, and audience segmentation.
• Build mid- and late-stage programmes that progress open opportunities and shorten sales cycles.
• Partner with sales, channel sales and inside sales on lead follow-up, qualification standards, and service-level agreements.
• Design sales enablement and nurture assets that support key deal stages and displacement plays.
• Monitor funnel conversion rates stage by stage and act on bottlenecks with targeted programmes.
• Support renewal, cross-sell, and upsell motions within the installed base.
• Lead, develop, and inspire a high-performing UKI marketing team, working alongside them as an active member of it.
• Act as the marketing voice in the local leadership team and a trusted partner to the sales leader.
• Represent UKI internally at regional and global level, ensuring local market needs are understood and met in wider marketing plans.
• Contribute and influence without authority across European and global marketing, product marketing, and communications teams.
• Manage agency and vendor relationships to extend the team's reach and capability.
• Embed AI-native ways of working across the team, using AI tools to sharpen insight, personalise engagement, and accelerate execution.

Requirements

• 10+ years' experience in B2B marketing, including time in a similar demand generation and field marketing leadership role.
• Proven track record of owning and delivering pipeline targets.
• Hands-on operator — comfortable building and running campaigns personally, not only directing others.
• Deep experience of integrated campaign design and event-led marketing in the UKI market.
• Experience of account-based marketing for enterprise and named accounts.
• Experience of delivering local execution against a centrally set marketing strategy in a matrixed organisation.
• Data-literate approach to tracking, evaluating, and reporting on performance, translating metrics into real-world impact.
• Leadership experience with high social competence, including managing and developing a team.
• Excellent communication and presentation skills, including with senior stakeholders.
• Technical understanding — able to grasp and position complex products and working landscapes.
• Genuine enthusiasm for AI and a willingness to work in an AI-native way.
• Willingness and ability to travel across the UK & Ireland and occasionally in Europe as required.

Skills

• Demand generation
• Field marketing
• B2B marketing
• Integrated campaign design
• Event-led marketing
• Account-based marketing
• Marketing automation platforms
• CRM platforms
• AI tools
• Communication
• Presentation

Location

• London Area, United Kingdom

Work Type

• Full-time

Experience Level

• 10+ years

About the Company

• TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
• At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world.
• Our diversity and multicultural workforce are key contributing factors to our success across the globe.
• We like to have fun while taking our culture seriously.

Equal Opportunity

• We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status.
• We do not allow discrimination or harassment of any kind.