Senior Marketing Manager at Treasure AI | JP | Rezi

Senior Marketing Manager at Treasure AI

Senior Marketing Manager

Treasure AI · JP

1 weeks ago

Senior Marketing Manager

Treasure AI · JP

10 days ago
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About the Role

Treasure AI is an agent-based experience platform built to acquire, retain, and nurture the most valuable customers. With AI at its core and designed around human creativity, Treasure AI continuously executes context-aware actions and operates around the clock. Our employees are passionate, data-driven, and customer-first. We are a group of drivers who take initiative, anticipate needs, and proactively solve problems. Our actions embody the values of integrity, reliability, openness, and humility.

Responsibilities

  • Develop and execute content marketing strategies to expand Treasure AI's recognition, generate leads, and nurture customers.
  • Plan appropriate content and distribution based on the customer journey.
  • Integrate campaigns through collaboration with field marketing and digital marketing.
  • Build content assets that visualize internal knowledge, creating competitive advantages and differentiation.
  • Promote KPI design, effectiveness verification, and improvement cycles.

Requirements

  • Marketing strategy and organizational management: Develop and execute marketing strategies based on overall business goals, prioritize marketing initiatives, manage progress, and measure results.
  • Strengthen collaboration across events, media, and customer communications.
  • Organize roles and responsibilities for team members.
  • Design and improve operational processes and rules for the entire organization.
  • Develop mid-to-long-term growth plans for the marketing organization.
  • Project management: Drive marketing projects involving multiple stakeholders, visualize objectives, schedules, personnel, issues, and risks for each project.
  • Track progress and provide necessary follow-up.
  • Adjust schedules, roles, and expectations with internal and external stakeholders.
  • Organize agenda for leadership meetings, compile materials, and manage decisions.
  • Identify important matters and risks early and escalate appropriately.
  • Review project completion and implement improvements for the future.
  • Prioritize company-wide initiatives, considering stakeholders from other departments.
  • Collaborate with superiors to drive important and high-priority projects.
  • Team management: Understand team members' work progress, challenges, and conditions.
  • Conduct 1-on-1s for status checks, feedback, and growth support.
  • Assign roles and tasks that leverage members' strengths.
  • Promote reporting, communication, and consultation within the team.
  • Operate the team to ensure necessary tasks are completed reliably.
  • Strengthen collaboration between teams and promote information sharing across the organization.
  • Event marketing: Plan and design events as part of the marketing strategy, not just as operational measures.
  • Design events with customer experience, engagement, and continued use in mind.
  • Coordinate speakers, customers, internal stakeholders, partners, and production companies.
  • Manage on-site operations and quality control during events.
  • Establish standard processes and check systems for event operations.
  • Measure event effectiveness, collect feedback from customers and internal staff, and make improvements.
  • Eliminate reliance on individuals for event-related tasks and create a system for reproducible team operations.
  • Risk and governance management: Confirm risks related to contract terms, external communications, and advertising/media placements.
  • Thoroughly confirm with stakeholders and superiors for important projects.
  • Early identification of matters that could lead to contract violations or customer impact.
  • Appropriate escalation of significant matters or those where judgment is difficult.
  • Regularly review project status, risks, and issues.
  • Promote decision-making considering the impact on business, customers, and brands.

Skills

  • Digital marketing strategy and execution
  • Content marketing
  • Event marketing
  • Webinar marketing
  • Demand generation
  • CRM
  • CDP
  • Marketing automation
  • Project management
  • Stakeholder management
  • Team management
  • Data analysis
  • Strategic planning
  • Operational process design
  • Risk management

Location

  • Tokyo

Work Type

  • Full-time
  • On-site

Experience Level

  • 10+ years of practical experience in digital marketing (strategy design to execution and improvement)
  • Experience leading objective setting, KPI design, and effectiveness verification in content marketing, events/webinars, and demand generation (B2B/B2C not specified).
  • Experience understanding and designing operational strategies for tools/platforms like CRM, CDP, and marketing automation.
  • Ability to explain marketing initiatives in relation to business outcomes (sales, pipeline, LTV, etc.).
  • Experience leading marketing initiatives in collaboration with multiple stakeholders (business, sales, product, etc.).
  • Experience making decisions, prioritizing, and achieving consensus in teams or projects.
  • High project management skills to oversee multiple initiatives, allocate resources, and manage schedules.
  • Ability to integrate and analyze quantitative and qualitative data to provide insights and improvement proposals from a business and management perspective.
  • Ownership to define issues and design/drive solutions independently, even in rapidly changing environments.
  • Ability to act with the goal of maximizing overall team performance, including providing feedback to the organization and members.
  • Willingness to take on management/leadership roles in the future, alongside execution capabilities as a player.

About the Company

  • Treasure AI is an agent-based experience platform built to acquire, retain, and nurture the most valuable customers.
  • With AI at its core and designed around human creativity, Treasure AI continuously executes context-aware actions and operates around the clock.
  • Our employees are passionate, data-driven, and customer-first.
  • We are a group of drivers who take initiative, anticipate needs, and proactively solve problems.
  • Our actions embody the values of integrity, reliability, openness, and humility.

Equal Opportunity

  • We value and promote diversity, equity, inclusion, and belonging in all aspects of our business and at all levels. Success comes from acknowledging, welcoming, and incorporating diverse perspectives.
  • Diverse representation alone is not the desired outcome. We also strive to create an inclusive culture that encourages growth, ownership of your role, and achieving innovation in new and unique ways. Your voice will be heard, and we will help amplify it.