About the Role
Sol de Janeiro is seeking a culturally savvy and visually driven Social Creator to bring brands to life through engaging content. This role is part of the Global Content & Brand Experience team, focusing on producing short-form, native content for platforms like TikTok, Instagram, and YouTube.
Responsibilities
- Develop and produce videos for Instagram, TikTok, and YouTube Shorts, including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
- Pitch and execute weekly ideas in collaboration with the social team, focusing on always-on support aligned with content pillars.
- Create authentic and relatable content by self-applying products, with comfort being on camera.
- Collaborate with consumer marketing, social, and influencer teams to execute campaign and launch moments.
- Create and optimize content for specific channel needs, including paid media.
- Concept, shoot, edit, and produce content end-to-end, from meme-style pieces to elevated series.
- Partner with the social team to develop creative content aligned with brand voice and cultural trends.
- Monitor cultural trends and adapt them to the brand voice and aesthetic in real time.
- Edit content with attention to pacing, tone, visuals, motion, and graphics.
- Select engaging, on-brand thumbnails and add copy overlay when applicable.
- Source on-brand trending sounds licensed for commercial use.
- Support regional and retail content requests for product launches.
- Be experimental and push the boundaries of beauty/lifestyle content.
- Capture and tailor behind-the-scenes content from events for different platforms.
- Support scripting and copywriting to ensure content messaging aligns with creative purpose.
Requirements
- 2–4 years of experience in content creation or social media for a brand or personal channel.
- Proficiency in shooting and editing with mobile tools, the full Adobe suite, and CapCut.
- Comfortable on camera with an authentic, engaging presence and at ease self-applying product on-screen.
- Strong understanding of current and emerging trends and what makes content compelling.
- An obsession with the arts and various creative mediums, understanding their influence on the digital landscape.
- High energy, low ego, and a clear creative point of view.
- Ability to think in terms of communities and brand-people interaction.
- A love for storytelling, style, and visual identity expression.
Skills
- Content Creation
- Social Media
- Video Production
- Video Editing
- TikTok
- YouTube Shorts
- Adobe Creative Suite
- CapCut
- Trend Analysis
- Storytelling
- Visual Communication
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- 2-4 years
Salary/Compensations
- $80,000—$90,000 USD
Benefits
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
About the Company
- Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand inspired by Brazil’s beauty rituals, warmth, and spirit.
- Delivers a sensory experience with clinically proven results, transformative textures, and transportive fragrances.
- Headquartered in New York with global teams in Paris, London, and Germany.
- Recognized as one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024.
- A fast-growing, award-winning global beauty brand.
Equal Opportunity
- Sol de Janeiro is committed to diversity and inclusion in the workplace.
- We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
- Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.
