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About the Role

This role owns the Advertising Operations & AI Enablement function end to end, including tag management, ad trafficking, and client statistics integrity. The Senior Director will define strategy, select and implement the technology stack, and partner with Data Engineering, Analytics, and Sales. Success involves establishing a best-in-class, scalable architecture that leverages AI tooling for increased productivity and company-wide adoption.

Responsibilities

Own the tag management strategy, including platform selection and end-to-end architecture.
Implement the chosen tag management platform with a focus on data layer design, conventions, and workflows.
Own ad trafficking and ad-server strategy, including evaluation, implementation, and operation.
Deliver defensible, client-facing impressions reporting that withstands third-party verification.
Reconcile internal and external measurement by partnering with Data Engineering and Analytics.
Utilize AI tools to increase productivity in operations-heavy tasks like tag reviews and reporting.
Stay current with industry best practices in programmatic and display ad serving.
Represent KCL with clients and internal stakeholders, explaining measurement approaches and commitments.
Build the Advertising Operations function, starting as an individual contributor and eventually hiring and managing a team.

Requirements

10+ years in advertising operations or ad trafficking at a publisher, media company, or high-traffic consumer app.
Direct ownership of a tag management platform (e.g., Google Tag Manager, Tealium).
Hands-on experience with at least one enterprise ad server (e.g., Google Ad Manager/DFP, Freestar).
Experience with client-facing reporting that has withstood outside scrutiny.
Working fluency with the signal path into ad platforms (e.g., Meta CAPI, Google Ads enhanced conversions).
Demonstrated use of AI tools to increase personal or team throughput on ops-heavy work.
Proven ability to manage a complex internal stakeholder network.
Presence to meet senior client-side executives alongside Sales.
Comfort operating with significant autonomy and ambiguity.
5+ years leading an operations team of at least 3 technical individuals.
Clear experience building and growing a high-performing team.

Skills

Tag Management
Ad Trafficking
Ad Serving
SQL
AI Tooling
Stakeholder Management
Team Leadership
SQL
Python
PySpark

Location

Remote (Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin)

Work Type

Fully Remote
Full-Time

Experience Level

Senior Director
10+ years in advertising operations or ad trafficking
5+ years leading an operations team

Salary/Compensations

$160,000-$180,000

Benefits

Company-provided laptop
$450 home office stipend
Monthly internet and phone reimbursements
10 company holidays
Floating holiday
Flexible PTO
Sabbatical every 5 years
Three insurance plans with KCL covering 100% of medical and dental premiums
Vision insurance
Life insurance
FSA
HSA contributions
Fertility benefits
Employee Assistance Program
401(k) with a 4% company match
Multiple bonus opportunities
Professional development perks
Certification reimbursement
Public speaking bonuses
Generous parental leave (12 weeks for carrying parents, 8 weeks for non-carrying)
Extended caregiver leave
Time off if cast on Survivor
Regular team check-ins
Company-wide meetings
KCL Foundation and service initiatives

About the Company

The Krazy Coupon Lady (KCL) is a female-founder-owned shopping intelligence company.
KCL's mission is to give smart shoppers the advantage by turning expertise into an indispensable shopping companion.
Millions of shoppers use KCL before every purchase.
The company moves fast, cares deeply about its audience, and believes great work happens when smart people bring clarity, creativity, and accountability.

Equal Opportunity

KCL is an equal opportunity employer committed to a workplace where every colleague feels empowered to be their authentic self.
Hiring and employment decisions are based on merit and qualifications.
Does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, marital status, genetic information, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.
Will ensure individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Participates in E-Verify.