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About the Role

Horizon Next is seeking a motivated individual to lead and enhance marketing analytics offerings within the Advanced Analytics team. This role involves managing a team, developing statistical models to optimize client marketing spend, and hands-on programming. The position requires a creative mindset and the ability to cultivate strong relationships with clients and internal stakeholders in a fast-paced industry.

Responsibilities

Manage and mentor a growing and diverse team.
Create and elevate current analytics methodology, build a replicable statistical framework to rollout across multiple clients.
Develop, train, and productionalize new models for media optimization and driving client business.
Work closely with clients and account teams to assess business and marketing challenges, discuss solutions, and execute plans.
Oversee team modeling outputs and inputs, collaborating with Business Intelligence and Data Engineering teams to ensure automated and efficient data processes.
Build marketing mix modeling, diminishing returns analysis, and campaign test design to assess and inform client return on media investment.
Spearhead new analytical initiatives to drive actionable insights for clients.

Requirements

Master’s degree in a mathematical or quantitative discipline (Statistics, Economics, Predictive Analytics, etc.).
5+ years of experience in data & analytical functions in an agency/consulting environment.
At least three years of team management experience.
Proficiency with statistical analysis tools such as Python and R, as well as database (SQL).
Experience with DTC and data-heavy clients is a must.
Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms.
Ability to both get hands-on with data and communicate with clients on their business questions.
Familiarity with the changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), SEM.
Managing 2-3 junior analytics members.

Skills

Python
R
SQL
Statistical analysis
Marketing analytics
Model development
Media optimization
Marketing mix modeling
Diminishing returns analysis
Campaign test design
Return on investment analysis
Data wrangling
Regression
Machine learning
Ad tech
Ad Servers (DCM)
DSPs (TTD, DV360)
SEM
Business Intelligence software

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

5+ years of experience
3 years of team management experience
4-6 years of experience in Advanced Analytics
2-4 years of experience managing teams

Education Level

Master's degree in a mathematical or quantitative discipline (Statistics, Economics, Predictive Analytics, etc.)
Advanced degree or comparable knowledge of statistics and mathematics

Salary/Compensations

$175,000.00 - $195,000.00

Benefits

Discretionary bonus
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement

About the Company

Horizon Next is an innovative and data-driven marketing organization at the intersection of people, data, and media.
The company provides strategic leadership to accelerate client growth through brand strategy, media planning and investment, and analytics.
Horizon Next is committed to understanding what's next in innovation, analytics, and media evolution.
The company's goal is for tomorrow to outperform today.
Horizon values diverse perspectives and strives for an environment where employees feel welcomed, safe, and empowered.
Horizon Media is proud to be an equal opportunity workplace.

Equal Opportunity

Horizon Media is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.