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About the Role
Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns.
Responsibilities
- Manage strategy and optimizations for marketplace paid program (Amazon, Walmart).
- Manage comparison shopping engine paid programs and work closely with account managers for opportunities and execution.
- Coordinate marketing efforts with creative, finance, legal, and merchandising departments.
- Coordinate with agency partners.
- Work with Accounts Payable to reconcile month end spend.
Requirements
- Master’s degree (or foreign equivalent) in Integrated Marketing Communications or a closely related field.
- Two (2) years of experience as Paid Search Coordinator or a related role.
- 2 years of experience working with Google Ads (Search), Microsoft Ads (Bing), Amazon (Search-led Retail Media), Walmart Connect, LinkedIn Ads, Meta (Facebooks ads).
- 2 years of experience working with Google Analytics and Contentstack.
- 2 years of experience working with Amazon and Walmart paid programs.
Skills
- Google Ads (Search)
- Microsoft Ads (Bing)
- Amazon (Search-led Retail Media)
- Walmart Connect
- LinkedIn Ads
- Meta (Facebooks ads)
- Google Analytics
- Contentstack
- Amazon paid programs
- Walmart paid programs
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 2 years
Education Level
- Master's degree
Salary/Compensations
- $102,482 / year
About the Company
- 1-800-Flowers.Com, Inc.