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About the Role
This newly created position within the Growth team will elevate and innovate Mable's Marketing Analytics capability, focusing on Client Acquisition and Retention. You will shape in-house tracking, CRO, and analytics frameworks with significant media budget and a tier-1 tech stack, supported by a 25-strong Data Analytics function.
Responsibilities
- Own marketing tracking & measurement, including GA4, GTM, data layers, advanced event tracking and privacy-compliant data collection.
- Lead CRO measurement & experimentation, identifying opportunities, ensuring robust test tracking, and analysing results to drive conversion and customer experience.
- Build full-funnel marketing analytics, connecting data across GA4, media channels, CRM, web/app and sales platforms to understand acquisition and retention.
- Deliver actionable insights, using ad-hoc analysis and performance reporting to identify trends, opportunities and areas for optimisation.
- Partner cross-functionally with Data, Marketing, Digital, Product, Engineering and Sales teams to deliver high-quality analytics and measurement initiatives.
- Shape the future measurement strategy, progressing towards a modern framework spanning media mix modelling, multi-touch attribution and experimentation/incrementality.
Requirements
- 3–5 years’ experience in Marketing or Digital Analytics, with strong hands-on expertise in GA4 and GTM.
- Strong understanding of full-funnel marketing, customer journeys, attribution and performance measurement across acquisition and retention.
- Technical and analytical capability, with a passion for MarTech, tracking, experimentation and evolving privacy technologies.
- Exceptional stakeholder management skills, with the ability to translate complex data and technical concepts into clear commercial insights.
- Strong cross-functional collaboration, with experience working across Marketing, Product, Engineering and Data teams in complex environments.
- Proactive and commercially minded, comfortable owning new initiatives, navigating ambiguity and using data to improve customer experience and business growth.
Skills
- GA4
- GTM
- Data Layers
- Advanced Event Tracking
- Privacy-Compliant Data Collection
- CRO Measurement
- Experimentation
- Full-Funnel Marketing Analytics
- Media Channels
- CRM
- Web/App Analytics
- Sales Platforms
- Ad-hoc Analysis
- Performance Reporting
- Media Mix Modelling
- Multi-Touch Attribution
- Experimentation/Incrementality
Location
- Australia
Work Type
- Hybrid
Experience Level
- 3-5 years
Benefits
- Learn from industry experts, experienced leaders, and on-the-job opportunities.
- 14 weeks paid parental leave for primary carers and 6 weeks paid leave for secondary carers plus superannuation.
- Hybrid work environment.
- One extra paid leave day per quarter.
- Floating public holiday.
- Reward and Recognition program.
About the Company
- HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies.
- Mable is one of Australia's leading and fastest-growing healthtech platforms.
- Mable is a purpose-driven company where thousands of people with disability and older Australians have connected with independent support workers.
- Mable has facilitated over 25 million hours of support since 2014.
- Mable has been recognised on the AFR's Top 100, Deloitte Tech Fast 50, and was previously awarded Australian Growth & Technology Growth Company of the Year.
- Values include: We're Switched On, We're Bold, We're One, We're Impactful.
- Attain Healthtech values include: Break New Ground, Make It Matter, Own The Outcome.
Equal Opportunity
- As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
- Aboriginal and Torres Strait Islander people are encouraged to apply.
- If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!