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About the Role
As the Senior Manager, Digital Experience, you will be responsible for developing and managing marketing websites across Mable, HomeMade, and other Attain Healthtech businesses. You will own the product roadmap for the Web Squad, balancing business requests with developing best-practice digital experience initiatives. Working closely with the wider acquisition team, marketing, CX designers and developers, you’ll understand customer needs and how to bring them to life using our technology platforms. We’re looking for someone who can champion best-practice website management, manage non-technical stakeholders, and deliver innovative digital experiences for our customers.
Responsibilities
- Develop and execute the product roadmap for Attain Healthtech’s marketing websites, including mable.com.au and homemadesupport.com.au.
- Deliver BAU tasks in response to business requests and digital initiatives developed by the Web Squad based on insights and key business opportunities.
- Serve as the technical intake point for all initiatives requiring platform or CMS changes.
- Collaborate with Product Design and Engineering to assess feasibility, translate requests into scoped, estimated work and prioritise based on business strategy.
- Lead Web Squad product development sprints, including task prioritisation, stakeholder management and reporting.
- Manage sprint planning, prioritisation, and removing blockers to maintain delivery velocity.
- Manage stakeholder communication for all Web Squad updates.
- Translate technical scope, trade-offs, and risk into clear, confident updates for senior leadership.
- Produce documentation for major changes, including cutover plans, stakeholder registers, and roadmap updates.
- Work with squad and Acquisition team members to develop post-launch analysis of key initiatives.
- Act as the business owner for Attain Healthtech’s headless CMS stack (Contentful, Cloudinary, AWS) and the digital properties that sit on it, including vendor evaluations, relationship management and contract renewals.
- Work closely with wider Attain Healthtech technical teams to ensure the marketing website optimises its connections to the wider Attain Healthtech tech stack.
Requirements
- Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field
- 3-5 years experience managing a CMS or digital platform end-to-end, ideally with a headless CMS such as Contentful.
- Strong understanding of headless CMS architecture (e.g., Contentful, AWS, Cloudinary) and its role in supporting scalable digital properties.
- Track record of leading a product delivery squad’s day-to-day operations - sprint planning, backlog triage, and removing blockers to maintain velocity.
- Exceptional stakeholder communication skills; ability to translate technical scope, trade-offs, and risk into confident, proactive updates for senior/executive leadership.
- Experience acting as a primary technical partner for cross-functional teams (Product, Marketing, Analytics), ensuring incoming requests are scoped against business prioritises and platform health.
- Ability to thrive in a rapidly scaling environment with non-technical stakeholders, navigating ambiguity with a proactive approach to process improvement and solution development.
- Passionate about technology, accessibility, and making a real impact on people’s lives.
Skills
- Digital Marketing
- Ecommerce
- CX
- CMS management
- Headless CMS
- Contentful
- AWS
- Cloudinary
- Product development sprints
- Stakeholder management
- Communication
- Technical partnership
- Cross-functional collaboration
- Process improvement
- Solution development
- Technology
- Accessibility
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 3-5 years experience managing a CMS or digital platform
- Senior Manager
Education Level
- Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field
Benefits
- Learn from industry experts, experienced leaders, and on-the-job opportunities.
- 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
- Hybrid workplace, balancing time in the office with remote work.
- One extra paid leave day per quarter.
- A floating public holiday.
- Reward and Recognition program.
About the Company
- HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies.
- Mable is one of Australia's leading and fastest-growing healthtech platforms.
- Mable is a purpose-driven company where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
- With more than 25 million hours of support facilitated since 2014, Mable has been recognised on the AFR's Top 100, Deloitte Tech Fast 50, and was previously awarded Australian Growth & Technology Growth Company of the Year.
- By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
Equal Opportunity
- As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
- Aboriginal and Torres Strait Islander people are encouraged to apply.
- If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!