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About the Role

The NFL is seeking a strategic, highly experienced, analytically grounded, innovative, and highly collaborative senior marketing leader to serve as Sr. Director of Product Marketing for NFL DTC. This role will lead product marketing strategy for NFL+ and related direct-to-consumer growth initiatives, owning the intersection of fan insight, positioning, go-to-market planning, audience strategy, integrated marketing direction, and executive storytelling. The ideal candidate combines product marketing expertise with strong business judgment, a deep understanding of subscription growth models, and the ability to drive alignment across complex, matrixed teams. This leader will partner with Business Strategy and Product development to architect the long-term brand vision defining how NFL DTC products create value for fans and how that value is translated into scalable demand, premium adoption, retention, and long-term subscriber growth.

Responsibilities

Lead product marketing strategy for NFL DTC, defining and evolving positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
Own integrated go-to-market planning, translating annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.
Champion the voice of the fan by leveraging consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
Drive audience and offer strategy by partnering with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
Partner across the product lifecycle, collaborating with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development.
Lead cross-functional alignment and decision-making, acting as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders to clarify priorities, surface tradeoffs, and keep complex initiatives moving forward.
Shape integrated marketing direction by providing strategic guidance for creative development, media planning, affiliate initiatives, lifecycle activation, and campaign messaging to ensure plans ladder to product value and audience needs.
Oversee launch readiness and operating cadence, ensuring key milestones, approvals, dependencies, and operating rhythms are in place to support high-quality launches during critical seasonal windows.
Develop executive-ready narratives, creating clear, concise business stories for leadership that connect marketing strategy, product priorities, performance results, risks, and investment needs.
Steward budget and business discipline by partnering with Finance and cross-functional teams to manage investment choices, budget alignment, forecast assumptions, and strategic tradeoffs.
Measure performance and optimize impact by defining success metrics and partnering with Analytics to interpret performance across acquisition, subscriber behavior, engagement, premium mix, retention, and marketing contribution to revenue.
Build NFL DTC long-term brand architecture and positioning, establishing purpose across all DTC experiences informing brand identity, positioning, and messaging to differentiate and emphasize unique selling.
Build team capability and culture by leading and developing a high-performing product marketing team while fostering strong collaboration, accountability, clarity, and fan-first decision-making.

Requirements

12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles.
Significant experience marketing digital consumer products, subscription businesses, streaming/media products, or other recurring-revenue services.
Demonstrated success leading cross-functional go-to-market strategy in complex, matrixed organizations.
Strong command of product marketing fundamentals, including positioning, messaging, segmentation, audience strategy, value proposition development, and launch planning.
Strong analytical and business acumen, including experience using consumer insights, performance data, forecasting, and modeling financial inputs to inform decisions.
Experience developing executive-level presentations, strategic recommendations, and leadership communications.
Proven ability to influence senior stakeholders, drive alignment, and navigate ambiguity with sound judgment.
Experience managing direct reports and building high-performing teams.
Bachelor’s degree required; MBA or other advanced degree preferred.
Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.
Familiarity with subscription economics, mobile-first acquisition, lifecycle marketing, app and web funnels, and subscriber retention levers.
Experience working with consumer insights, segmentation frameworks, behavioral analytics, or propensity modeling.
Background in premium digital content, streaming distribution, affiliate/partner marketing, or DTC growth strategy.
Comfort operating at the intersection of brand strategy, product strategy, and performance marketing.
Experience in organizations with high visibility, fast decision cycles, and regular executive engagement.
Strategic operator: Able to translate broad business goals into focused marketing strategies, decision frameworks, and execution plans.
Executive communicator: Clear, concise, and compelling in written, verbal, and presentation settings; able to simplify complexity for senior audiences.
Fan-first thinker: Brings genuine curiosity about fan behavior, motivations, and unmet needs, and uses that perspective to shape better business outcomes.
Cross-functional leader: Builds trust quickly, aligns diverse stakeholders, and keeps teams moving through ambiguity and competing priorities.
Analytical storyteller: Connects insight, performance, and strategy into persuasive narratives that support action.
Team and culture builder: Develops talent, invites collaboration, and fosters accountability, transparency, and shared ownership.
Embody an enthusiastic, proactive can-do attitude.
Embrace grit, free from ego or entitlement.
Excel as a relationship builder, with the ability to influence.
Eager learner, driven by passion rather than just ambition.
Encompasses an incredible work ethic with an agile mindset.

Skills

Product Marketing
Growth Marketing
Brand Strategy
Go-to-Market Strategy
Positioning
Messaging
Audience Strategy
Value Proposition Development
Launch Planning
Consumer Insights
Performance Data Analysis
Forecasting
Financial Modeling
Executive Presentations
Stakeholder Influence
Team Leadership
Subscription Business Models
Digital Consumer Products
Streaming Media Products
Recurring Revenue Services
Subscription Economics
Mobile-First Acquisition
Lifecycle Marketing
App and Web Funnels
Subscriber Retention
Segmentation Frameworks
Behavioral Analytics
Propensity Modeling
Premium Digital Content
Streaming Distribution
Affiliate/Partner Marketing
DTC Growth Strategy
Brand Strategy
Product Strategy
Performance Marketing
Executive Engagement

Location

New York, NY
Inglewood, CA

Work Type

Onsite

Experience Level

Senior

Education Level

Bachelor's degree required
MBA or other advanced degree preferred

Salary/Compensations

$190,000—$230,000 USD

Benefits

Comprehensive benefits offerings

About the Company

The NFL is committed to building an inclusive work environment that reflects our incredible fan base.
NFL Core Values: Respect, Integrity, Team Responsibility, Resiliency.
NFL Leadership Attributes: Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big.

Equal Opportunity

We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.