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About the Role

As Senior Manager, Marketing & Communications, you will shape how Liberty Mutual Canada engages with employees, customers, business partners, and communities by leading integrated marketing and communications strategies to strengthen the brand, support business priorities, and foster employee engagement.

Responsibilities

• Champion and model Liberty Values and Guidelines for Inclusion to foster a market-leading culture.
• Lead, coach, and develop marketing and communications talent, encouraging innovation and growth.
• Develop and execute integrated, multi-channel marketing and communications strategies supporting business objectives.
• Serve as a strategic communications advisor to business leaders and stakeholders.
• Partner with North American and global colleagues to align local strategies with enterprise messaging.
• Translate business strategy and complex topics into clear, compelling stories for various audiences.
• Strengthen and consistently express the Liberty Mutual brand across all communications.
• Lead the creative development and production of high-impact content and materials.
• Lead agency and vendor partnerships for promotional campaigns and strategic communications.
• Own and evolve key marketing and communications channels, driving adoption and improving audience experience.
• Establish measures of success and use data to evaluate effectiveness and improve programs.
• Lead the responsible adoption of artificial intelligence in marketing and communications.
• Monitor industry trends and emerging technologies to ensure innovative and effective approaches.
• Lead complex, cross-functional projects from concept through execution.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, business, or a related field.
• Significant experience leading integrated marketing and communications strategies in a complex, matrixed organization.
• Proven ability to advise senior leaders and influence stakeholders.
• Experience leading and developing talent, managing cross-functional teams, and working with agencies and vendors.
• Strong expertise across multiple channels, including digital, web, social media, employee communications, executive communications, events, and public relations.
• AI-forward mindset with practical experience using generative AI and emerging technologies.
• Excellent writing, editing, presentation, and storytelling skills.
• Strong project, budget, measurement, and prioritization skills.
• A data-informed approach to evaluating impact and improving audience engagement.
• Ability to work effectively across North American and global teams.
• A collaborative, inclusive leadership style aligned with Liberty Mutual’s values.
• Assets include experience in insurance or financial services, change communications, employee engagement, reputation management, crisis communications, B2B marketing, sales enablement, bilingualism in English and French, and marketing technology.

Skills

• Integrated marketing and communications strategies
• Talent leadership and development
• Multi-channel marketing execution
• Strategic communications advisory
• Brand management
• Content creation and production
• Agency and vendor management
• Channel management (digital, web, social media, etc.)
• Data analysis and program evaluation
• Artificial intelligence in marketing
• Project management
• Budget management
• Measurement and prioritization
• Audience engagement
• Cross-functional collaboration
• Insurance or financial services experience (asset)
• Change communications (asset)
• Employee engagement (asset)
• Reputation management (asset)
• Crisis communications (asset)
• B2B marketing (asset)
• Sales enablement (asset)
• Bilingualism in English and French (asset)
• Marketing technology (asset)

Location

• Toronto, Ontario

Work Type

• Flexible work environment (combination of on-site & remote work)

Experience Level

• Senior Manager

Education Level

• Bachelor’s degree in marketing, communications, public relations, journalism, business or a related field.

Salary/Compensations

• CAD $130,000 – $170,000 per year (base salary)

Benefits

• Premier flexible work environment
• Competitive health & dental benefits plan
• Market-leading pension plan
• Competitive time off policy
• External education & tuition reimbursement programs
• Employee & Family Assistance Programs
• Opportunity to join national employee committees (social responsibility, employee engagement, diversity, equity & inclusion)

About the Company

• Liberty Mutual Canada is the Canadian operation of Liberty Mutual Insurance Company, offering commercial insurance products and solutions to mid-size and large Canadian companies.
• The company has over 300 employees and services clients coast-to-coast from regional offices.
• Liberty Mutual Canada fosters a collaborative, rewarding, and empowering culture that values diversity, inclusion, and respect.
• The company is committed to attracting and retaining employees across all dimensions of diversity.
• Core values guide decision-making and are reflected in employee benefits and programs.

Equal Opportunity

• Liberty Mutual Canada is committed to fostering an inclusive, accessible environment where all employees feel valued and supported.
• The company is committed to building a workforce that is representative of the communities it operates in and serves.
• If you require an accommodation for the recruitment/interview process due to a disability, please let us know and we will work with you to meet your needs.