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About the Role

The Consumer Insights Manager (CIM) uncovers new ways to grow categories and differentiate Give & Go by developing facts that support marketing strategies and translating them into actionable initiatives for business success.

Responsibilities

• Collaborate with Product and Channel Managers and key business stakeholders to translate insights into innovative solutions that support business strategies.
• Monitor and advise on general market trends impacting the business.
• Provide foresight into consumer trends to predict future market developments.
• Ensure brand strategy and activity are based on factual market understanding.
• Develop customized consumer and category insight presentations for sales team use in category reviews.
• Manage the acquisition and delivery of consumer insights to drive product/program development decisions.
• Lead the development of tools and communication vehicles to enhance learning on trends, problem-solving, and innovation.
• Drive the development and use of market insight throughout the business.
• Coach coworkers in discovery processes and tools that satisfy business objectives.
• Participate in group creativity sessions, interpretation workshops, vendor summits, and product development panel groups.
• Manage external research consultants within budgets.
• Provide clear, timely, and insightful summaries of brand and business performance for executives and the Board.
• Live and role model leadership competencies, holding self and team accountable for a positive work environment and culture.
• Ensure proper onboarding and development of staff through induction, coaching, PDP dialogues, and corrective action.
• Ensure job vacancies are filled by completing required processes and representing the company with integrity during recruitment.
• Ensure completion of function compliance training.
• Ensure an engaged workforce through sound working relationships and execution of Employee Survey action plans.

Requirements

• Completion of a university degree in business and/or marketing.
• Minimum 3 years' experience in market research or a related analytical field.
• Strong analytical market research and trend analysis skills.
• Demonstrated ability to distill complex information and analysis into clear, actionable recommendations.
• Experience working with diverse groups in multiple locations.
• Excellent written and verbal communication, analytical, problem-solving, and risk assessment skills.
• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint).
• Full G2 driver's license and access to a vehicle for travel within Give & Go plant sites.
• Ability to work independently and in a team environment.

Skills

• Market research
• Trend analysis
• Analytical skills
• Problem-solving
• Risk assessment
• MS Office (Word, Excel, Outlook, PowerPoint)

Experience Level

• Minimum 3 years

Education Level

• University degree in business and/or marketing

Benefits

• Learning and growth opportunities
• Environment encouraging idea sharing, experimentation, and learning from each other

About the Company

• Committed to preserving unique, people-focused diversity and culture.
• Values include Quality, Direct Communication, and Respect.