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About the Role
As a Manager of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. You will take ownership of clients’ programmatic media strategy and oversee its implementation and day-to-day execution, including training and managing junior team members.
Responsibilities
- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are pacing effectively and tactics are optimized towards relevant objectives and KPIs.
- Develop strong working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
- Collaborate with agency teams and publishers to source, evaluate and implement deals that provide clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
- Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel User.
- Experience with other databases, visualization tools or coding languages is a plus.
- Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
Skills
- Programmatic
- Paid Search
- Paid Social
- Ad Operations
- Digital Analytics
- Digital Planning
- DV360
- The Trade Desk
- Microsoft Excel
- Databases
- Visualization tools
- Coding languages
- Verbal communication
- Written communication
- Organizational skills
- Presentation skills
- Analytical skills
- Quantitative skills
Location
- US
Work Type
- Hybrid
Experience Level
- 3+ Years
- Manager
Education Level
- Bachelor's Degree
- Equivalent professional work experience
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.