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About the Role

Promotes on-brand messaging to customers through traditional, digital, and social media channels to drive revenue and support hotel goals. Develops direct marketing plans and targeted campaigns to increase consumer awareness, preference, and market share. Showcases Food and Beverage promotions and connects with regional resources. Integrates local marketing efforts with sales initiatives by partnering with regional eCommerce and Marketing teams. Develops and executes marketing strategies across multiple outlets to align with hotel goals and supports revenue-driving initiatives. Manages internal and external communication and digital presence, including property website, third-party channels, and social media, while maintaining brand integrity. Activates incremental marketing opportunities and reports on campaign performance.

Responsibilities

Develop and execute overarching marketing strategy, including plans and budgets, aligned with business priorities.
Cultivate partnerships and participate in demand generation strategy development.
Reconcile marketing plan monthly with accruals and forecasts.
Conceptualize and execute property-level programming and activation based on brand guidelines.
Serve as the hotel(s) brand guardian and liaison, ensuring all marketing reflects brand voice.
Lead the strategic pull-through of continent and brand promotions and campaigns.
Partner with Revenue Management to develop and execute promotional strategy.
Develop and manage property email marketing strategy, digital strategy across M.com and Third-Party sites, and paid media campaigns.
Support group lead generation efforts.
Analyze and articulate key reports to stakeholders and adjust strategy accordingly.
Manage internal and external partners to ensure deliverables support hotel strategy.
Develop annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities.
Monitor and provide recommendations for SEO.
Set overarching messaging strategy for hotel/group of hotels aligned with positioning.
Manage Marriott.com content, OTA content, and Third-Party / Group Site content.
Manage photography distribution, including search photos, pre-arrival photos, and photo gallery management.
Create landing pages and Discovery Pages to enhance content.
Manage guest communications.
Identify and cultivate partnerships internally and externally.
Maintain active engagement with Area Directors of Marketing to communicate recommendations and actionable next steps.
Manage PR agency or internal PR messaging.
Manage execution of PR events and promotions.
Manage outlet marketing opportunities on third-party and local partner sites.
Define in-house F&B programming and manage execution.
Develop and implement social strategy.
Manage paid social media budget and strategy.
Review social media content calendars and collect local area and property events.
Lead and own asset development, including collateral and photoshoots.
Measure and communicate success of campaigns and digital performance.
Create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders.
Collect, review, and submit invoices for property marketing efforts.
Complete other reasonable duties as requested by leadership.

Requirements

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Skills

Marketing strategy
Digital marketing
Social media marketing
Content management
Email marketing
SEO
Public Relations
Partnership management
Revenue management
Communication
Negotiation

Experience Level

2 years experience
4 years experience

Education Level

2-year degree
4-year bachelor's degree

About the Company

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them.
Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day.
The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next.
It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality.
As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values.
And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International.
Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity.
We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.
Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.
We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.