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About the Role

Lead SEM programs for the pharmaceutical sector, focusing on AI's impact and establishing best practices for compliance. Author thought leadership content and leverage new technologies to optimize search campaigns.

Responsibilities

• Establish and implement SEM best practices across the organization.
• Review and refine SEM strategies to align with goals, maximizing ROI.
• Create a QA process to ensure campaigns meet organizational standards.
• Author points of view, white papers, and internal briefings on the future of paid search and AI's impact on pharmaceutical marketing.
• Monitor industry trends, new technologies, and the competitive landscape related to SEM.
• Identify opportunities for tools and techniques that enhance search performance.
• Lead the agency's perspective on how AI, generative search engines, and AI-driven answer experiences are reshaping paid search strategy in a regulated industry.
• Evaluate emerging AI-powered bidding, creative, and audience tools and recommend pilot, scale, or hold strategies.
• Support the planning, execution, and optimization of paid search campaigns across multiple platforms.
• Conduct regular campaign analysis and use data-driven insights to inform decisions.
• Troubleshoot live campaign performance issues and investigate reporting discrepancies.
• Collaborate with the Center of Excellence team to implement integrated marketing strategies.
• Provide guidance internally to brand team members.
• Act as a technical voice to clients for SEM, providing recommendations and campaign updates.
• Manage training documentation for setup and campaigns management.
• Develop SEM performance reports, providing recommendations to senior leadership.
• Analyze and present data to evaluate campaign effectiveness.
• Develop a Search Testing Process to systematically test new strategies and tactics.
• Provide forecasts and budgetary recommendations based on campaign analysis and market trends.

Requirements

• 4+ years of experience in SEM/Digital Marketing with successful campaign management.
• Proficiency in Google Ads, Bing Ads, SA360, Google Analytics and SEM tools (e.g., SEMrush, AdThena).
• Understanding of pharmaceutical industry regulations.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Mastery of Excel and Microsoft Office.
• Understanding of AI as a tool for efficiency.
• Knowledge of SEM best practices and their application to the pharmaceutical industry.
• Demonstrated experience writing thought leadership content (POVs, white papers, conference talks, or published articles) on paid search, digital media, or marketing technology.
• Working knowledge of how AI and generative search are changing paid search, with a clear perspective on the discipline's future.

Skills

• SEM
• Digital Marketing
• Campaign Management
• Google Ads
• Bing Ads
• SA360
• Google Analytics
• SEMrush
• AdThena
• Adobe Analytics
• Excel
• Microsoft Office
• AI
• Generative Search
• Thought Leadership Content Creation

Location

• Remote

Work Type

• Fully remote
• Full-time

Experience Level

• Experienced

Salary/Compensations

• $100,000—$120,000 USD

Benefits

• Fully remote work environment
• Company-paid medical benefits
• Company-paid dental benefits
• 401(k)
• Tuition reimbursement
• Flexible time off

About the Company

• Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits.
• Our company is dedicated to building a diverse, inclusive, and authentic workplace.

Equal Opportunity

• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
• We are proud to be an equal opportunity workplace.