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About the Role

Meta is seeking an experienced social creative lead to guide the creative vision and social content strategy for a C-suite executive's platforms. This role focuses on developing high-impact, culturally relevant storytelling that showcases Meta's products and strengthens executive voices, with a significant focus on defining the creative direction for Meta Connect.

Responsibilities

• Determine the creative strategy for executive storytelling across social platforms, major product announcements, keynote moments, and cultural conversations.
• Generate original creative concepts and build a pipeline of ideas that strengthen executive storytelling and create moments audiences want to watch, share, and discuss.
• Develop recurring content franchises and editorial programming that build authentic executive voices over time.
• Define the keynote creative vision for Meta Connect across keynote storytelling, product demos, livestream experiences, creator collaborations, and social strategy.
• Partner closely with product teams to develop deep product fluency, translating emerging technologies and complex innovations into compelling stories and experiences.
• Determine the most effective storytelling format for every communication—from short-form video and carousels to keynote experiences, documentaries, creator partnerships, and experimental formats.
• Concept and execute earned social moments and culturally relevant activations that shape conversations around Meta's products and executives.
• Lead and participate in creative brainstorming sessions, contributing original ideas while elevating the quality of thought across the broader team.
• Translate audience insights, performance data, platform behaviors, and emerging trends into actionable creative direction and scalable content strategies.
• Prioritize and manage multiple high-profile initiatives based on impact, deadlines, and stakeholder needs, balancing long-term creative vision with rapid execution.

Requirements

• 10+ years of experience in developing creative strategy, social storytelling, editorial programming, or content strategy for a technology company, creator, media organization, entertainment brand, or global consumer company.
• Experience generating original creative ideas and using editorial judgment to evaluate content for audience relevance, brand alignment, and cultural timeliness to identify culturally relevant storytelling opportunities and develop social-first content.
• Experience translating complex technical products and emerging technologies into clear, compelling stories across a variety of formats.
• Experience leading cross-functional creative initiatives from concept to execution, partnering effectively with executives, communications, product, marketing, design, and production teams in fast-paced, high-ambiguity environments.
• Portfolio showcasing original, high-performing creative work across social platforms, campaigns, live experiences, or executive storytelling.
• Experience working across the creative development process, from concept through execution, in collaboration with cross-functional creative teams.
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Proven ability to identify and capitalize on emerging cultural moments, platform trends, and audience behaviors to create timely, high-impact storytelling.
• Experience with the creative development process, with the ability to work across multiple visual styles, storytelling formats, and production approaches.
• Experience in developing creative strategies for executives, founders, or public-facing leaders.
• Experience shaping storytelling for major product launches, keynote presentations, or large-scale live events.
• Extensive experience with social platforms, creator ecosystems, and evolving platform behaviors, with expertise in developing platform-native creative strategies.
• Demonstrated success in creating large-scale earned social moments, campaigns, and culturally relevant activations that drive conversations and meaningful business impact.

Skills

• Creative Strategy
• Social Storytelling
• Editorial Programming
• Content Strategy
• Creative Concept Development
• Executive Storytelling
• Keynote Creative Vision
• Product Fluency
• Storytelling Formats
• Earned Social Moments
• Cultural Activations
• Creative Brainstorming
• Audience Insights
• Performance Data Analysis
• Platform Behaviors
• Emerging Trends Analysis
• Project Management
• AI Tool Integration
• Responsible AI Practices
• AI Skill Development
• Prompt Engineering
• Agent Orchestration
• Emerging AI Technologies
• Cultural Moment Identification
• Platform Trend Identification
• Audience Behavior Analysis
• Visual Styles
• Storytelling Formats
• Production Approaches
• Executive/Founder/Public-Facing Leader Strategy
• Product Launch Storytelling
• Keynote Presentation Storytelling
• Large-Scale Live Event Storytelling
• Social Platforms Expertise
• Creator Ecosystems Expertise
• Platform-Native Creative Strategies

Experience Level

• 10+ years of experience

Salary/Compensations

• $177,000/year to $248,000/year

Benefits

• bonus
• equity
• benefits

About the Company

• Meta is seeking an experienced social creative lead to join our executive communications team.