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About the Role
The Portfolio Marketing Manager is responsible for the branding, launch, and ongoing marketing execution for a portfolio of properties, ensuring all campaigns are timely, within budget, and compliant with fair housing standards.
Responsibilities
- Oversee and drive digital presence and strategy for a portfolio of communities.
- Ensure accuracy and continuity in messaging across platforms.
- Develop and guide the execution of monthly marketing plans.
- Lead the planning, execution, and results of renewal efforts.
- Review annual marketing plans for accuracy, strategy, and alignment with market conditions.
- Serve as the lead strategist for in-market strategies, tracking progress and results.
- Implement accurate lead management and tracking strategies, reporting on performance metrics.
- Oversee social media expectations and standards at each community.
- Identify new and creative marketing and advertising opportunities.
- Assist in creating property level annual marketing budgets.
- Review and approve review responses.
- Conduct weekly audits on all marketing channels, execution of marketing plans, and KPIs.
- Keep abreast of specific market changes, competitors, and outside factors affecting property performance.
- Design and create marketing copywriting as needed.
- Plan and coordinate lifestyle photoshoots.
- Consult on property photoshoots.
- Source and coordinate promotional items.
- Identify, design, and source signage needs for each community.
- Develop and maintain a comprehensive resource library within Google drive.
- Keep abreast of industry changes, marketing trends, and new digital strategies.
- Provide team member performance feedback to Portfolio Managers.
- Provide Monthly Marketing Report to Portfolio Manager and Client.
- Assist in providing hands-on training and guidance for community-level initiatives.
- Deliver focused strategy and advanced support to drive immediate performance improvements.
- Assist successful rollout of the brand ambassador program.
- Collaborate with internal teams, external agencies, and clients to execute effective strategies.
- Support PMs with Red Light communities, including contributing to leasing and marketing strategies.
- Participate in the testing of new tools, workflows and SOPs and provide quality control feedback.
- Support the Associate Director of Brand Marketing in assigned projects.
- Ensure all marketing efforts are compliant with fair housing and diversity standards.
- Provide exceptional customer service/assistance to communities and HQ team members.
Requirements
- 3-5+ years of progressive experience in marketing execution, brand management, or portfolio management.
- Strong preference for experience within the luxury or high-end multi-family housing industry.
- Proven expertise in managing and growing social media channels for a business/brand.
- Strong proficiency in Asana (or similar project management software) and the Google Workspace suite.
- Demonstrated ability to create high-quality marketing assets using Canva (or Adobe Creative Suite).
- Exceptional organizational, written, and verbal communication skills.
- Experience with advertising and media placements (digital campaigns, email marketing).
- Experience in coordinating professional photo or video shoots.
- Knowledge of Fair Housing laws and regulations in marketing.
Skills
- Digital presence
- Digital strategy
- Messaging continuity
- Marketing plan development
- Renewal strategy
- In-market strategy execution
- Lead management
- Performance metrics reporting
- Social media management
- Marketing opportunity identification
- Budget creation
- Review response
- Marketing channel audits
- Competitor analysis
- Marketing copywriting
- Photoshoot coordination
- Promotional item sourcing
- Signage design and sourcing
- Resource library management
- Industry trend analysis
- Team performance feedback
- Marketing reporting
- Training and guidance
- Performance improvement strategies
- Brand ambassador program support
- Cross-functional collaboration
- Fair housing compliance
- Customer service
- Asana
- Google Workspace
- Canva
- Adobe Creative Suite
Location
- Colorado
Work Type
- Full-time
Experience Level
- 3-5+ years
Education Level
- Bachelor’s degree in Marketing, Communications, or a related field
Salary/Compensations
- $75,000 - $115,000 plus bonus potential
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- Pet insurance
- 401(k) retirement plan
- Student loan assistance
- Licensing and continuing education reimbursement
- Parental leave
- Housing allowances or gifts
About the Company
- Cardinal Group
Equal Opportunity
- Comply with fair housing standards
- Comply with fair housing and diversity standards