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About the Role

The Digital Marketing Specialist will play a key role in growing and optimizing Drive Medical's B2B/professional email marketing and marketing automation program. This role will shape how Drive Medical engages customers through data-driven marketing, execute email campaigns, build marketing automation workflows, maintain audience segmentation, and analyze campaign performance.

Responsibilities

• Execute B2B email marketing campaigns that support lead generation, product launches, sales initiatives, customer communications, and business growth.
• Build emails, landing pages, forms, and workflows in HubSpot.
• Assist in developing targeted email programs for key customer segments, including distributors, dealers, providers, retailers, and other strategic audiences.
• Own the email marketing calendar and ensure timely execution across multiple business units and product categories.
• Perform QA testing and campaign validation prior to launch.
• Provide monthly reporting and campaign optimization recommendations.
• Build and maintain audience lists and segmentation within HubSpot to support targeted email campaigns and marketing automation workflows.
• Partner with Channel Marketers and the Sr. Business Analyst to analyze customer purchasing patterns, CRM data, and Power BI insights to identify new audience segments and campaign opportunities.
• Analyze campaign performance and customer engagement to continuously improve targeting, personalization, and marketing effectiveness.
• Maintain contact lists, suppression lists, and CRM data quality.
• Support lead scoring, campaign attribution, tracking, and reporting within HubSpot.
• Collaborate with the development team to identify continuous improvements to marketing automation processes and CRM functionality.
• Support website updates, landing pages, forms, and campaign content that align with lead generation initiatives.
• Work with the development team to ensure seamless integration between the website, HubSpot, CRM, and marketing campaigns.

Requirements

• Hands-on experience with an email marketing and CRM platform (HubSpot Marketing Hub preferred).
• Experience supporting marketing automation campaigns, from workflow creation through performance analysis and optimization.
• Basic design competency for email and asset creation.
• Knowledge of B2B lead generation, audience segmentation, and marketing automation best practices.
• Familiarity with user engagement metrics across email and web.
• Confidence in using AI to streamline workflows, identify opportunities, and enhance the quality and effectiveness of marketing campaigns.
• Experience with Excel; familiarity with Power BI is a plus.
• Understanding of digital marketing strategies, including best practices and emerging trends.
• Growth Mindset: A positive attitude with a commitment to continuous improvement and innovation.
• This position has no direct reports but involves significant collaboration across team members and the organization.

Skills

• Email marketing
• Marketing automation
• HubSpot Marketing Hub
• B2B lead generation
• Audience segmentation
• Marketing automation best practices
• User engagement metrics
• AI
• Excel
• Power BI
• Digital marketing strategies

Experience Level

• 2+ years of hands-on experience in digital marketing

Education Level

• Bachelor's degree in Marketing or a related field or equivalent experience

About the Company

• Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions.
• We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale.
• Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world.
• Leading the World with Innovative Healthcare Solutions that Enhance Lives

Equal Opportunity

• Drive Medical is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment.
• Drive Medical strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered person because of race, color, religion, gender, sexual orientation, gender identity, pregnancy and/or parental status, national origin, age, disability status, protected veteran status, genetic information (including family medical history), or any other characteristic protected by federal, state, or local law.
• Drive Medical complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.