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About the Role

As a Sr. Area Sales Manager, you will drive sales growth, market activation, and customer engagement. You will partner with dealers, independent door shops, and distribution partners to increase product adoption, generate demand, and expand market share. You will serve as a trusted advisor, providing training, business insights, and market intelligence to help dealer partners grow their businesses and strengthen Masonite’s market position.

Responsibilities

Develop and execute territory growth strategies to increase sales, market share, and customer engagement.
Build and maintain strong relationships with dealers, independent door shops, and channel partners.
Identify, recruit, onboard, and activate new dealer partners.
Drive demand generation and pull-through sales by influencing product specification and adoption.
Support dealer partners in expanding product assortment, increasing sell-through, and improving business performance.
Deliver product training, solution-based selling programs, and value proposition education.
Support new product launches, promotional programs, and premium product initiatives.
Collaborate with distribution sales teams and other commercial partners on market strategies.
Partner with Sales Enablement, Channel Marketing, Product Management, and Regional Sales teams.
Utilize CRM systems and sales tools to manage opportunities, track customer activity, and measure performance.
Monitor market conditions, competitive activity, and customer trends to identify opportunities and mitigate risks.
Support lead management and opportunity conversion efforts.
Provide dealers with market insights, tools, and resources.
Deliver business reviews and sales presentations.
Serve as a trusted local market expert and advocate.

Requirements

Bachelor's degree in Business, Marketing, Sales, or a related field, or equivalent experience.
3–5 years of experience in direct sales, account management, business development, or a related customer-facing role.
Demonstrated ability to build and maintain strong customer relationships.
Experience driving sales growth, market development, and customer engagement initiatives.
Strong presentation, communication, and relationship management skills.
Ability to influence customer decisions through consultative and value-based selling approaches.
Strong organizational and territory management skills.
Ability to analyze market data, customer trends, and business performance.
Self-motivated with the ability to work independently in a field-based environment.
Experience working with dealers, distributors, channel partners, or independent retail organizations.
Experience within building materials, doors, millwork, construction products, or related industries.
Experience supporting product launches, promotional campaigns, and market activation initiatives.
Experience using CRM and lead management platforms.
Experience collaborating across Sales, Marketing, Product Management, and Enablement functions.
Demonstrated success growing market share and increasing customer adoption of premium product solutions.

Skills

Sales Growth
Market Activation
Customer Engagement
Relationship Building
Consultative Selling
Business Acumen
Market Intelligence
Territory Management
Presentation Skills
Communication Skills
CRM Systems
Lead Management

Location

Houston, Texas

Work Type

Field-Based
Remote

Experience Level

3-5 years

Education Level

Bachelor's degree in Business, Marketing, Sales, or a related field, or equivalent experience.