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About the Role
Lead and evolve Moneris' Marketing Analytics function to support growth, acquisition, retention, and customer engagement strategies. Partner closely with Marketing, Sales, Product, Technology, and Finance stakeholders. Deliver actionable insights and recommendations that influence marketing strategy, optimize channel performance, improve campaign effectiveness, and drive business growth. Advance Moneris' marketing measurement capabilities, including ROI analysis, attribution, multi-touch attribution, media mix modeling, and the adoption of modern analytics technologies.
Responsibilities
- Lead the development of digital marketing analytics strategies, evaluate campaign performance, and provide leadership and guidance to a team of analysts.
- Develop and apply statistical models, including segmentation, profiling, predictive, propensity, retention, churn, acquisition, and growth models to support marketing initiatives.
- Partner with marketing stakeholders to define campaign KPIs, establish performance targets, and identify opportunities to improve measurement and business outcomes.
- Develop and maintain dashboards and reporting solutions that provide actionable insights into customer and marketing performance.
- Establish and manage a data and analytics Center of Excellence to promote consistent, effective, and accurate use of data across the organization.
- Manage data validation and quality assurance processes to ensure analytics data is accurately collected, integrated, and reported.
- Define analytics priorities, develop project plans, and allocate resources to support business objectives.
- Lead complex analyses across multiple data sources and translate findings into business recommendations.
- Collaborate with technology and operations teams to improve data architecture, data quality, reporting capabilities, and analytics processes.
- Lead analytics testing and validation activities, including quality assurance and end-to-end integration testing, to ensure data and reporting solutions function as intended.
Requirements
- University degree. Equivalent work experience may be considered.
- 5–7 years of experience in digital marketing, marketing analytics, or a related field.
- 1–3 years of people leadership experience.
- Experience with web and digital analytics tools, including Google Analytics 360, tag management platforms, call tracking tools, and A/B testing solutions.
- Experience with data visualization tools such as Tableau and Looker Studio.
- Experience with Salesforce Marketing Cloud and Sales Cloud.
- Experience using Google BigQuery and SQL.
- Experience performing data analysis, data mining, and statistical modeling.
- Experience developing insights and recommendations for business stakeholders using data.
- Experience managing cross-functional partnerships and projects.
- Strong business acumen.
- Previous experience in the payments industry.
- Bilingual in English and French.
Skills
- Digital marketing analytics
- Statistical modeling
- Data visualization
- Google Analytics 360
- Tag management platforms
- Call tracking tools
- A/B testing solutions
- Tableau
- Looker Studio
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Google BigQuery
- SQL
- Data analysis
- Data mining
- ROI analysis
- Attribution modeling
- Media mix modeling
- Snowflake
- Power BI
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 5-7 years
- 1-3 years leadership
Education Level
- University degree
Salary/Compensations
- $115,000 - $130,000
Benefits
- Performance-based bonuses
- Flexible benefits starting from day one
- Health spending account (HSA) or personal spending account (PSA)
- Profit-sharing programs with company match
- Defined contribution pension plan
- Unlimited access to Coursera
- Mentorship programs
- Internal gig marketplace
- Employee & Family Assistance Program
- 24/7 virtual healthcare
- Workplace wellness initiatives
- Work from Abroad program
- Paid time off programs
- Company-wide recognition programs
- Exclusive banking perks from RBC & BMO
- Access to great employee discounts
About the Company
- Moneris is a leader in the payment processing industry.
Equal Opportunity
- We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.
- We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.