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About the Role

As the Senior Associate, Programmatic, you will support and lead day-to-day programmatic campaign activity for assigned agency teams and clients. You will execute campaign strategy, setup, pacing, optimization, and reporting across multiple interfaces including Demand-Side Platforms (DV360, Xandr, Amazon DSP, The Trade Desk), Salesforce, Radia, and Datorama. You are a strong team player who collaborates closely with Trading Strategy, Ad Operations, Analytics teams, and external vendor partners to ensure flawless campaign performance. You bring a high degree of ownership and accountability, a strong technical understanding of programmatic nuances, and a passion for mentoring junior team members.

Responsibilities

Lead and assist with campaign set up, pacing, shifts, and optimizations across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk).
Accurately input, sync, and maintain campaign data in internal systems and platforms, including Salesforce, Radia, and Datorama.
Audit and review digital creative tags prior to launch to ensure accuracy, providing clear verification guidance to the Ad Operations team.
Ensure timely campaign launches, track live delivery post-launch, update internal campaign trackers, and ensure monthly actualizations are completed on schedule.
Compile reporting inputs for post-campaign reports and Quarterly Business Reviews (QBRs), analyzing media metrics and KPIs to maximize client investments.
Maintain proactive communication across business units (Programmatic Managers, Ad Ops, Analysts, Trading Strategy) and liaise with vendors and agency partners in preparation for campaign launches.
Mentor and guide Programmatic Coordinators, assist in creating standardized process documentation, and proactively identify opportunities to refine internal workflows.

Requirements

1–2 years of hands-on experience in programmatic execution or a Programmatic Coordinator/Associate role within an agency or media environment.
Demonstrated hands-on experience navigating and operating across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk, Yahoo/Verizon).
Solid understanding of the programmatic ecosystem, media metrics, KPIs, and digital ad tech mechanics.
Experience utilizing internal workflow platforms and reporting systems (Salesforce, Radia, Datorama).
High level of attention to detail with strong analytical and problem-solving skills to troubleshoot deliverability or performance issues.
Strong organizational and time management capabilities to prioritize tasks in a fast-paced agency environment.
Excellent communication and interpersonal skills with a high-energy, team-first mentality.
High level of technical proficiency in Microsoft Office tools (specifically Excel, PowerPoint, and Word).

Skills

DV360
Xandr
Amazon DSP
The Trade Desk
Salesforce
Radia
Datorama
Microsoft Excel
Microsoft PowerPoint
Microsoft Word

Work Type

Hybrid

Experience Level

Senior Associate

Education Level

Post-secondary education in Media, Marketing, Advertising, or a related field (Nice-to-Have)

Salary/Compensations

$45,000—$55,000 CAD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP is the creative transformation company.
WPP Media is WPP's global media collective.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.