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About the Role

As the Senior Associate, Paid Social, you will support and lead day-to-day paid social campaign activities for assigned agency teams and clients. You will work across major social platforms, playing a key role in campaign strategy execution, setup, audience targeting, pacing, optimization, and performance reporting. You are a proactive, detail-oriented team player who collaborates closely with various teams to ensure flawless execution, bringing a strong sense of ownership, a deep understanding of social platform nuances, and a passion for mentoring junior team members.

Responsibilities

Lead and assist with campaign setup, audience segmentation, pacing, budget shifts, and real-time optimizations across key paid social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat).
Audit creative assets, copy, UTM parameter structures, and platform pixels/events prior to launch to ensure accurate tracking; provide clear specs and guidance to Ad Ops and Creative teams.
Accurately input, sync, and maintain campaign data in internal platforms and workflow tools, including Salesforce, Radia, and Datorama; ensure monthly campaign actualizations are completed on schedule.
Proactively monitor live campaign delivery, update internal campaign pacing trackers, troubleshoot performance anomalies, and ensure full budget delivery against client goals.
Compile performance data and actionable insights for weekly client reports, post-campaign wrap-ups, and Quarterly Business Reviews (QBRs), evaluating key metrics (CPA, ROAS, CPM, CTR, Conversions).
Maintain clear communication with internal media planners, social strategists, platform representatives, and client service teams to support tactical plan updates and campaign enhancements.
Mentor and guide Paid Social Coordinators, assist in developing standardized workflow documentation, and identify areas to streamline internal processes.

Requirements

1–2 years of experience executing biddable paid social campaigns within an advertising agency or digital media environment.
Proven hands-on proficiency navigating and managing campaigns within Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Pinterest Ads Manager.
Deep understanding of paid social KPIs, attribution models, custom/lookalike audience building, catalog sales (DPA), and pixel/CAPI implementation principles.
Experience utilizing internal workflow management and reporting tools (Salesforce, Datorama, or similar dashboard platforms).
Technical and analytical mindset with strong problem-solving skills and exceptional attention to detail.
Excellent organizational and time management skills with the ability to handle multiple campaign priorities in a fast-paced environment.
Strong written, verbal, and interpersonal communication skills with a collaborative, solution-oriented approach.
High level of technical proficiency in Microsoft Office tools, specifically Excel (pivot tables, VLOOKUPs/XLOOKUPs) and PowerPoint.

Skills

Meta Ads Manager
TikTok Ads Manager
LinkedIn Campaign Manager
Pinterest Ads Manager
Snapchat Ads Manager
Paid Social KPIs
Attribution Models
Audience Building
Catalog Sales (DPA)
Pixel/CAPI Implementation
Salesforce
Datorama
Microsoft Excel
Microsoft PowerPoint

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

Senior Associate
1-2 years experience

Education Level

Post-secondary education in Media, Marketing, Advertising, or a related field (Nice-to-Have)

Salary/Compensations

$45,000—$55,000 CAD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.