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About the Role
The Senior/Product Manager is responsible for leading strategic product marketing initiatives including portfolio development, lifecycle management, global launch planning, and optimization to drive revenue and profitability.
Responsibilities
- Own the marketing strategy for a portfolio of high-complexity products and/or services, from concept through maturity.
- Manage all commercial elements of the product lifecycle including planning, positioning, product requirements development, product launch, product maintenance and post market surveillance for product portfolio.
- Drive voice-of-customer (VoC) programs and competitive intelligence initiatives to identify market opportunities and influence product development priorities.
- Drive product pipeline growth by identifying and drafting proposals for the Project Review Board for potential new and enhanced products and services.
- Serve as a cross-functional leader that oversees the development and evolution of clinically relevant, high-quality products and clinical services leveraging market research and competitive analysis to define design requirements and feature prioritization.
- Develop sales enablement tools and train key stakeholders on product positioning and messaging that differentiates our products from the competition.
- Lead planning and execution of KOL engagement strategies for major conferences and industry events, including speaker selection, scientific messaging alignment, and post-event follow-up.
- Contribute to marketing campaigns that educate target audience on the unique value proposition and advantages of products and services.
- Manage technical documentation and labeling (in various languages).
Requirements
- Bachelor’s degree in a scientific or other related discipline with, typically, 5+ years of progressive marketing experience at a biotechnology or pharmaceutical company.
- Demonstrated success managing high-impact, cross-functional initiatives across multiple geographies or market segments.
- Prior oncology, MRD, NGS experience is highly advantageous.
- Experience with clinically regulated testing is advantageous.
Skills
- Product Marketing
- Portfolio Development
- Lifecycle Management
- Global Launch Planning
- Product Requirements Development
- Product Launch
- Product Maintenance
- Post Market Surveillance
- Voice-of-Customer (VoC) Programs
- Competitive Intelligence
- Product Pipeline Growth
- Cross-functional Leadership
- Market Research
- Competitive Analysis
- Sales Enablement
- KOL Engagement
- Marketing Campaigns
- Technical Documentation Management
- Labeling Management
Location
- San Diego
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree
- MBA
Benefits
- Competitive compensation and performance incentives
- Comprehensive global benefits
About the Company
- Invivoscribe is an industry pioneer and global leader in precision oncology diagnostics.
- For more than 30 years we have driven international standardization of molecular and flow cytometry testing and expanded access to advanced cancer therapies worldwide.
- Our mission is simple and unwavering: Improving Lives with Precision Diagnostics ®
- Headquartered in San Diego, with operations across North America, Europe, and Asia, Invivoscribe develops and manufactures a comprehensive portfolio of molecular and flow cytometry assays, reagents, controls, and bioinformatics tools under ISO 13485 design control.
- Our products and services support more than 700 clinical laboratories in over 160 countries.
Equal Opportunity
- Invivoscribe is an Equal Opportunity Employer.