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About the Role

This role supports the go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings, including web subscription products. It involves developing marketing strategies, driving campaign execution, creating content and sales enablement assets, and managing daily campaign optimization. This is a significant opportunity to contribute to the growth of one of Morningstar’s largest business units.

Responsibilities

Support the development of go-to-market strategies for credit ratings products across priority markets and segments, including web subscription products.
Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive demand and revenue.
Partner with Business Development to align marketing priorities with market opportunities and client needs.
Define target audience segments and buyer personas for credit ratings offerings.
Develop clear, differentiated positioning and messaging frameworks across ratings offerings.
Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions.
Analyze website activity and funnel performance metrics to identify opportunities and optimize marketing campaigns and subscription growth programs.
Design and execute integrated, data-driven demand generation campaigns for credit ratings products across social, search, email, and other relevant channels.
Partner with Digital Marketing to optimize channel mix and campaign performance.
Collaborate with Events Marketing to develop event strategies and support their execution.
Own email marketing strategy and execution, including audience segmentation, campaign development, testing, optimization, and performance measurement.
Develop high-impact sales enablement assets, including pitch decks, one-pagers, narratives, case studies, and data use cases.
Develop and execute strategies to distribute research, commentary, and strategic content to drive engagement and demand.
Translate ratings research and insights into commercially relevant narratives across marketing assets.
Define KPIs and measure the effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets.
Analyze campaign and program performance and identify optimization opportunities to improve ROI.
Build performance reports and provide regular reporting and actionable insights to stakeholders.
Act as a key connector across Business Development, Product, Content, Marketing, and Communication teams to ensure alignment and execution excellence.
Manage the end-to-end campaign execution process, coordinating with various teams to bring campaigns to market.
Partner day-to-day with cross-functional teams to manage inputs, reviews, and approvals with strong attention to detail.

Requirements

5–7 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets.
Proven track record of developing go-to-market plans and executing multi-channel integrated campaigns that deliver measurable business impact.
Experience promoting web subscription products is a plus.
Experience developing and executing email marketing programs on Pardot, Eloqua, HubSpot, or other marketing automation platforms.
Ability to translate complex, technical products into clear, compelling market narratives.
Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance.
Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content.
Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams.
High attention to detail, strong project management skills, and the ability to manage multiple priorities.

Skills

Product Marketing
Go-to-Market Strategy
Campaign Execution
Content Development
Sales Enablement
Marketing Automation
Email Marketing
Demand Generation
Social Media Marketing
Search Engine Marketing
Data Analysis
Project Management
Cross-functional Collaboration
Storytelling
Market Analysis
Positioning
Messaging

Location

New York

Work Type

Hybrid

Experience Level

5-7 years

Salary/Compensations

$77,163.00-$113,178.33

Benefits

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision)
Potential premium discounts
Company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups

About the Company

Morningstar DBRS is a leading provider of credit ratings.
Morningstar believes people are at their best when they are at their healthiest.
Morningstar offers a hybrid work environment with a focus on in-person collaboration.