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About the Role
Minnetonka is seeking a Director of Marketing who can think strategically and execute relentlessly. This hands-on leader will understand how modern marketing drives revenue, be consumer-obsessed, and possess insatiable curiosity for a constantly changing space. The role involves shaping and executing integrated marketing across all consumer and customer touchpoints, overseeing the day-to-day marketing engine, and contributing to the strategic vision for the brand's future.
Responsibilities
- Develop, manage, and oversee marketing goals, strategies, and budget aligned with company objectives.
- Oversee creative direction, content strategy, and brand communication across B2B and B2C channels.
- Lead consumer insight efforts to understand target audiences and identify growth opportunities.
- Evolve social media strategy and presence to deepen consumer connection and reach new audiences.
- Guide paid digital advertising and search strategy in collaboration with the VP of Ecommerce.
- Shape the direction of marketing communication materials and ensure strong execution.
- Set strategic direction, goals, and performance expectations for email and SMS marketing.
- Partner closely with the PR agency to strengthen brand presence and messaging.
- Champion practical and responsible use of AI tools to enhance marketing team efficiency.
- Work closely with Native American artists on collaborations.
- Collaborate across all departments.
- Lead and develop the marketing team.
Requirements
- 8–12 years of marketing experience, ideally in consumer brands, footwear, fashion, or lifestyle.
- Proven experience driving measurable revenue growth through marketing.
- Experience with creative direction.
- Experience with social media, including TikTok.
- Experience with content strategy.
- Experience with email & SMS marketing.
- Experience with paid digital advertising.
- Strong leadership experience with the ability to inspire and nurture a team.
- Highly self-driven and proactive, with the ability to set and reach goals independently.
- Equally comfortable setting direction and executing tasks to bring ideas to life.
- Creative problem solver, adept at finding opportunities within resource constraints.
- Curious, data-informed, and willing to test and adapt.
- Strong ability to prioritize across competing demands.
- Proven ability to manage budgets.
- Alignment with Minnetonka’s values: integrity, passion, service, inclusivity, and responsibility.
- Appreciation for heritage brands and the care required to modernize them thoughtfully.
- Collaborative, humble, and no-ego leadership style.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
- Ability to apply concepts of basic algebra and geometry.
- Knowledge of Spreadsheet Software (Excel), Word Processing Software (Word), Presentation software (PowerPoint), Internet Software, Order Processing Systems, Electronic Mail Software (Outlook), Information and Communication Technology (FedEx Ship Manager; UPS WorldShip).
Skills
- Marketing Strategy
- Budget Management
- Creative Direction
- Content Strategy
- Brand Communication
- Consumer Insights
- Social Media Strategy
- Digital Advertising
- Search Strategy (SEO, AEO, GEO)
- Email Marketing
- SMS Marketing
- AI Tools
- Team Leadership
- Collaboration
- Communication
- Problem Solving
- Data Analysis
- Prioritization
- Excel
- Word
- PowerPoint
- Outlook
Location
- Twin Cities, MN
Work Type
- Hybrid
- Minimum 3 days/week in the office
Experience Level
- Director Level
- 8-12 years marketing experience
About the Company
- Minnetonka is a fourth-generation, family-owned footwear brand founded in 1946 and based in Minneapolis.
- Known for comfort, craftsmanship, and timeless casual style for 80 years.
- Evolving by modernizing brand presence, expanding reach to younger consumers, committing to Native American reconciliation work, and building a stronger brand for the future.
- Stays true to its values, people, and community.