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About the Role
Ready Set Rocket (a Sia Company) is seeking a Freelance Influencer Strategist to develop and implement creator partnerships that support integrated, performance-driven campaigns. This role involves close collaboration with Social, Growth, Creative, and Paid Media teams to ensure creator content aligns with broader brand awareness, engagement, and performance objectives. The ideal candidate will have a strong perspective on the talent landscape, the ability to match creators to campaigns effectively, and the flexibility to work across various clients and industries.
Responsibilities
- Identify and recruit creators whose personas, content, and audiences align with brand strategy, target marketing segments, and campaign goals.
- Translate campaign objectives and paid media strategies into creator recommendations for paid ad content.
- Develop and distribute influencer briefs for product launches, seasonal pushes, tentpole activations, or partnership amplification.
- Structure usage terms upfront, including paid amplification windows, whitelisting/partnership ad permissions, cross-platform repurposing, exclusivity, and renewal triggers.
- Ensure creator assets align with and are cleared for the media plan before production.
- Lead contract negotiations, oversee creator licensing and budget allocations, and manage invoicing workflows.
- Surface creator and content trends, as well as emerging platforms, to keep campaigns current.
- Ensure influencer activations are integrated into paid, social, and creative channels for maximum impact.
Requirements
- 4-6+ years in creator marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
- Strong understanding of creator discovery tools, performance metrics, and contract negotiations.
- Demonstrated ability to build relationships with creators, agents, and managers across platforms including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
- Excellent written and verbal communication skills.
- Strong ability to translate marketing goals into creator briefs.
- Fluency in creator usage rights and licensing structures.
- Experience collaborating with brand and growth teams.
- Comfort linking UGC to media strategies and measurable outcomes on both organic and paid sides.
- Must be available during East Coast business hours (9am-5pm) for client and team meetings.
- Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
- Advertising or creator agency experience is ideal.
- Health and wellness industry familiarity is a plus.
- Applicants must be legally authorized to work in the United States.
- This position is not eligible for employment visa sponsorship.
Skills
- Creator discovery tools
- Performance metrics
- Contract negotiations
- Relationship building with creators, agents, and managers
- TikTok
- YouTube
- Snapchat
- Written communication
- Verbal communication
- Creator briefs
- Creator usage rights
- Licensing structures
- Paid amplification
- Whitelisting/Spark Ads/Partnership Ads permissions
- Cross-platform repurposing
- Exclusivity
- Renewal negotiation
- UGC integration
- Media strategies
- Measurable outcomes
- Budget management
- Invoicing
- Trend spotting
- Cross-functional collaboration
Location
- New York City
- Charlotte
- Greater Seattle
- San Francisco Greater Bay Area
- Los Angeles
- Houston
- Atlanta
- Baltimore
- Chicago
- Washington D.C.
Work Type
- Independent Contractor (1099)
- Freelance
- Hybrid
- Onsite at client location (based on engagement needs)
- Work from Sia office or approved coworking location at least three days per week (between client engagements)
Experience Level
- 4-6+ years
Education Level
- Bachelors Degree preferred
Salary/Compensations
- $9,000–$11,000 for the initial 5-week engagement
About the Company
- Ready Set Rocket (A Sia Company), partners with ambitious brands to solve complex business challenges through integrated marketing, digital experience, customer strategy, creative, media, data and technology.
- We are building on significant momentum and investing in the next stage of our growth.
- Our clients look to us for strategic partnership that connects business objectives with measurable outcomes across the full customer journey.
Equal Opportunity
- At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.