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About the Role

Wright Beverage Distributing is seeking a Business Optimization Analyst to identify, analyze, and implement opportunities to improve business performance, sales execution, operational efficiency, profitability, and customer satisfaction. This role leverages data analytics and business intelligence tools to drive fact-based decision-making and sustainable growth, serving as a strategic partner to the VP of Sales & Marketing.

Responsibilities

• Analyze sales, depletion, distribution, pricing, and profitability data to identify trends, risks, and growth opportunities.
• Develop and maintain KPIs, dashboards, scorecards, and reporting tools.
• Monitor performance against annual business plans, budgets, supplier goals, and strategic initiatives.
• Generate recurring and ad hoc analytical reports for executive leadership.
• Translate complex data into actionable business recommendations.
• Evaluate sales performance by territory, account, brand, supplier, channel, and sales representative.
• Identify opportunities to improve market penetration, product mix, promotional effectiveness, and customer profitability.
• Support annual planning, sales incentive programs, and market development initiatives.
• Analyze pricing strategies and promotional ROI to maximize revenue and profitability.
• Assist in developing data-driven sales strategies and customer segmentation models.
• Assess business processes to identify inefficiencies, bottlenecks, and improvement opportunities.
• Lead and/or participate in continuous improvement projects across sales, marketing, and operations.
• Develop recommendations that improve productivity, service levels, and operational effectiveness.
• Standardize reporting and business processes to improve consistency and decision-making.
• Support change management initiatives and implementation of new business processes.
• Assist leadership in annual business planning, forecasting, and budgeting activities.
• Build forecasting models that support supplier planning, inventory management, sales goals, and resource allocation.
• Evaluate market trends, competitive activity, and emerging opportunities.
• Conduct scenario planning and business impact analyses to support strategic decisions.
• Ensure data integrity across reporting platforms and business systems.
• Utilize all necessary reporting tools to gather and analyze information.
• Partner with IT and other business stakeholders to improve data accessibility and reporting capabilities.
• Support the implementation and optimization of analytics platforms and reporting tools.
• Partner with sales, marketing, operations, finance, and supplier representatives to achieve business objectives.
• Present findings and recommendations to management and executive leadership.
• Serve as a trusted advisor to department leaders regarding performance improvement opportunities.
• Support strategic projects and initiatives directed by the VP of Sales & Marketing.

Requirements

• Minimum: Bachelor's degree in Business Administration, Finance, Economics, Marketing, Statistics, Supply Chain, Data Analytics, or related field.
• Preferred: Master's degree preferred.
• Minimum: Advanced Microsoft Excel skills.
• Proficiency with Power BI, Tableau, or similar business intelligence platforms.
• Experience with CRM and ERP systems.
• Strong analytical and financial modeling capabilities.
• Preferred: Working knowledge of SQL and database reporting tools.
• Experience with supplier reporting platforms and route accounting systems is a plus.
• Minimum: Experience within beverage distribution, consumer packaged goods (CPG), wholesale distribution, or related industries preferred.
• Demonstrated experience analyzing large datasets and developing actionable business insights.
• Preferred: 3-7 years of experience in business analytics, sales operations, revenue management, business intelligence, or process improvement.
• Regularly required to stand; use hands to finger, handle, or feel and reach with hands and arms.
• Frequently required to walk; sit; talk or hear.
• Occasionally lift and/or move up to 30 pounds.
• Expected to represent brands across all Wright territories.
• Must be comfortable interacting with retail accounts.
• Ability to drive to branch locations on a regular basis as required.
• Ability to travel overnight for supplier meetings and conventions.
• Must hold a valid, clean NYS driver’s license that is acceptable to our insurance carrier.

Skills

• Advanced Microsoft Excel
• Power BI
• Tableau
• Business intelligence platforms
• CRM systems
• ERP systems
• Analytical capabilities
• Financial modeling
• SQL
• Database reporting tools
• Supplier reporting platforms
• Route accounting systems

Location

• Corporate Headquarters - Rochester, NY 14623

Work Type

• Full Time

Experience Level

• 3-7 years of experience in business analytics, sales operations, revenue management, business intelligence, or process improvement

Education Level

• Bachelor Degree
• Master's degree preferred

Salary/Compensations

• $65,000.00 - $93,000.00

Benefits

• Training and development
• Opportunity to grow
• Excellent benefits package for employees and their families
• Best-in-class health insurance

About the Company

• Wright Beverage Distributing