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About the Role

Lead Reliance's national growth strategy within the Property Management segment, overseeing business development, client retention, and strategic account expansion across Canada. This is a client-facing leadership role responsible for driving revenue growth, expanding market share, and strengthening executive-level relationships with Canada's leading property management organizations. You will personally lead key customer engagements, champion new logo acquisition, and develop strategies that position Reliance as the partner of choice for HVAC, Water Heater, Water Purification, and Home Services solutions. Reporting into the Vice President of Sales, you will lead a high-performing sales team while collaborating cross-functionally to deliver exceptional customer outcomes and achieve ambitious growth objectives.

Responsibilities

Lead and execute the national Property Management growth strategy, driving revenue, customer retention, and market share expansion.
Develop and maintain executive-level relationships with strategic Property Management clients, industry stakeholders, and key decision-makers.
Personally sponsor and lead high-value sales pursuits, negotiations, and contract renewals across priority accounts.
Drive new logo acquisition and expansion opportunities across all markets in which Reliance operates.
Analyze market trends, customer needs, and competitive activity to inform strategic decision-making and sales planning.
Own business performance, including revenue achievement, forecasting accuracy, profitability, and key performance indicators.
Identify barriers to growth and implement continuous improvement initiatives that accelerate sales performance.
Lead, coach, and develop a high-performing team of sales professionals, fostering a culture of accountability, collaboration, and continuous improvement.
Recruit, develop, and retain top sales talent while creating meaningful development opportunities for team members.
Establish disciplined sales management practices, including pipeline reviews, account planning, business reviews, opportunity strategy sessions, forecasting, and relationship mapping.
Champion Reliance's sales methodology and drive consistent adoption of best-in-class selling practices.
Partner with internal stakeholders across Operations, Finance, Marketing, Product, Customer Experience, and other business units to ensure alignment and successful execution of client strategies.
Foster open, transparent communication and maintain a high-performance culture focused on customer success and business results.
Provide regular business updates, forecasts, and performance reporting to senior leadership.
Lead special projects and strategic initiatives as required.
Ensure pricing, proposals, and commercial agreements align with company policies and profitability objectives.
Drive CRM excellence, ensuring accurate pipeline management, forecasting, reporting, and opportunity tracking.
Oversee sales reporting and performance analytics to identify growth opportunities and improve business outcomes.
Support complex RFP responses, contract negotiations, and strategic client presentations.
Develop scalable sales processes, tools, and client engagement programs that support sustained growth.
Establish and monitor performance metrics for prospecting, customer engagement, opportunities, bids, and wins.
Develop a structured cadence for Quarterly Business Reviews and strategic account planning.
Collaborate with cross-functional teams to continuously improve processes and enhance the customer experience.
Provide recommendations and input into annual planning, budgeting, and target-setting activities.
Support enterprise sales initiatives and other strategic projects as assigned.

Requirements

10+ years of progressive B2B sales experience, including leadership accountability for revenue growth and customer acquisition.
5+ years leading high-performing sales teams in a complex, multi-market environment.
Experience selling to and managing relationships with commercial property management organizations, real estate owners, developers, or related stakeholders.
Proven track record of delivering sustained revenue growth, increasing market share, and exceeding sales targets.
Demonstrated success acquiring net-new customers while expanding strategic client relationships.
Strong executive presence with exceptional communication, negotiation, and influencing skills.
Highly analytical with strong business acumen and experience managing forecasts, budgets, and performance metrics.
Superior critical thinking, problem-solving, and decision-making capabilities.
Proven ability to motivate, coach, and develop individuals and teams in a fast-paced, evolving environment.
Demonstrated ability to build productive partnerships and influence across all levels of an organization.
Strong cross-functional leadership skills with the ability to align diverse stakeholder groups around common objectives.

Skills

HVAC
home services
building services
facilities management
construction
energy services
Sales Methodology
CRM
Pipeline Management
Forecasting
Reporting
Opportunity Tracking
RFP Response
Contract Negotiation
Client Presentations
Sales Process Development
Performance Metrics
Quarterly Business Reviews
Account Planning
Cross-functional Collaboration
Business Acumen
Critical Thinking
Problem-Solving
Decision-Making
Coaching
Team Development
Partnership Building
Influencing

Location

Canada

Work Type

Full-time

Experience Level

Director
10+ years of progressive B2B sales experience
5+ years leading high-performing sales teams

Education Level

Bachelor's degree, college diploma, or an equivalent combination of education and experience

About the Company

As a leader in home services and energy-efficient solutions for over 60 years, Reliance Home Comfort® is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace.
With over 2 million customer relationships, Reliance is one of Canada's largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home solutions, electrical services, and EV chargers.
Headquartered in Toronto, Reliance employs more than 2,700 Team Members across 28 branches in Canada and four locations in the United States.
Reliance has been certified as a Great Place to Work® and has been recognized as one of Canada's Most Admired Corporate Cultures for eight consecutive years.
We remain focused on sustainability, workplace safety, diversity, inclusion, and responsible governance.

Equal Opportunity

Reliance Home Comfort is an equal opportunity employer committed to fostering a diverse, inclusive, and accessible workplace.
We welcome applications from qualified individuals of all backgrounds.
Accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process.