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About the Role

Reporting to the Head of Commercial Corporate Partnerships for NFL Canada, this role supports and enables corporate sponsor activations, requiring superior relationship management and a strategic understanding of the marketing mix. The candidate will demonstrate strong knowledge of the Canadian sponsorship industry and strategic planning.

Responsibilities

• Collaborate with partners for the development, approval, activation, and analysis of NFL Canada partner activations.
• Ensure partner programs are approved internally, consistent with contractual rights.
• Develop NFL-centric content that meets partner and league objectives.
• Work with player relations to identify and recommend players for partner executions.
• Collaborate with partners on measures of success and track performance throughout the season.
• Develop digital media campaigns for league partners to maximize investments.
• Identify key challenges and opportunities for partners that the NFL can support, in collaboration with other functional teams.
• Identify incremental revenue opportunities and propose new ideas to deliver net new revenue.
• Develop and manage contracts for new partners with legal and relevant stakeholders.
• Identify opportunities to collaborate with partners on initiatives that support business objectives.
• Lead required research projects to deliver short and long-term goals.
• Evaluate annual performance with partners using agreed-upon methodology and metrics.
• Manage digital inventory across all NFL Canada corporate partners, including trafficking ads.
• Provide monthly reporting and analysis of NFL owned and operated media executions.
• Lead NFL Canada events, including NFL Road Trips, Corporate Partner Summit, and Partner Gifting program.
• Support event calendar initiatives tied to tentpole events: Kickoff, Super Bowl, Pro Bowl, and Draft.

Requirements

• University or equivalent college diploma; marketing or business administration degree is an asset.
• Experience with Account Management is an asset.
• Experience working in sponsorship (client, agency, or property side).
• Experience working with a sports property and/or sports betting operator is an asset.
• A minimum of 5-7 years of progressively expanding experience in sponsorship/partnership activation or client account management in the marketing function is preferred.
• Digital media planning or buying experience is an asset.
• Experience developing and executing digital content is an asset.
• Highly organized with the ability to manage the needs of multiple partners simultaneously.
• Strong inter-personal and effective communication skills.
• Creative problem solver with an optimistic approach to business challenges.
• Consistently pushes for better results for the team and partners.
• Effective knowledge and use of Microsoft PowerPoint, Excel, and research tools.
• Self-starter with the ability to network within NFL International and Domestic offices.
• Requires some flexibility of travel during the NFL season (approximately 10% of the year).
• Valid Passport for international travel required.

Skills

• Relationship management
• Strategic planning
• Sponsorship activation
• Client account management
• Digital media planning
• Digital content development
• Microsoft PowerPoint
• Microsoft Excel
• Research tools

Location

• Toronto

Work Type

• Full-time
• 18-month fixed-term contract
• Hybrid (four day in office, one day work from home)

Experience Level

• 5-7 years

Education Level

• University degree or equivalent college diploma

Benefits

• Comprehensive benefits offerings

About the Company

• NFL Core Values: Respect, Integrity, Team Responsibility, Resiliency.
• NFL Leadership Attributes: Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big.
• Talent Attributes: Enthusiastic, proactive can-do attitude; grit, free from ego or entitlement; excels as a relationship builder, with the ability to influence; eager learner, driven by passion; incredible work ethic with an agile mindset.

Equal Opportunity

• The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.