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About the Role

The Director, Measurement and Insights will manage a team ensuring campaign performance is presented to clients, develop benchmarks for future campaigns, and lead the evaluation of campaign effectiveness across all New York Times sub-brands. This role guides the measurement roadmap to enhance client relationships and trust in The Times as an advertising partner.

Responsibilities

• Lead the enhancement of our suite of measurement solutions across the full marketing funnel
• Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy
• Collaborate alongside the wider measurement team to provide holistic performance stories to main clients
• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
• Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs
• Mentor a team of experienced managers and analysts
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 8+ years of experience in digital publishing/media or agency
• 5+ years of Measurement specialization in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
• 5+ years of experience managing a team
• Demonstrated experience writing and presenting clear and cogent narratives
• Experience with ad technologies and solid knowledge of the larger digital advertising ecosystem
• Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights.
• Experience working with client-facing sales teams, strategy and creative.

Skills

• Measurement
• Brand Lift
• Attribution
• Sales Lift studies
• Ad technologies
• Digital advertising ecosystem
• 3P measurement and attribution partners
• Audio measurement tools
• Data-driven narratives

Location

• New York, NY

Work Type

• Hybrid

Experience Level

• 8+ years of experience in digital publishing/media or agency
• 5+ years of Measurement specialization
• 5+ years of experience managing a team

Salary/Compensations

• $150,000—$160,000 USD

Benefits

• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs
• Variable pay, such as an annual bonus and restricted stock

About the Company

• The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do as a company. We have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. We focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. Our business strategy centers on making journalism so good that it’s worth paying for. The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.

Equal Opportunity

• We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.