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About the Role

As a Senior Planner at Zenith, you will be an important member of the Strategy team, driving measurable business outcomes by activating meaningful human insights. Your key skills will include deep analytical abilities, math proficiency, creativity, a strong understanding of consumer behavior, negotiation skills, and attention to detail.

Responsibilities

• Gather and analyze marketing, industry, and human insights data to determine client advertising and media needs.
• Develop a firm understanding of marketing objectives, strategies, and the human-product and human-media relationships.
• Develop an understanding of the client's business and competitive landscape.
• Assist in developing strategic and effective media plan budget allocations across media.
• Present plans to the client brand group with assistance from senior media team members.
• Clearly communicate media objectives, strategies, and executional guidelines to execution teams.
• Work closely with agency partners.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• Ensure campaign quality control and adherence to media plan objectives, including developing campaign performance documents for online campaigns.
• Utilize syndicated media, research, and other data resources.
• Take an active role in educating clients on the evolution of the media landscape.
• Actively participate in internal and external status meetings.
• Develop or assist with the development of Points of View (POVs).
• Actively participate in the financial process, including collecting and inputting data, and ensuring accurate and timely monthly billing.

Requirements

• Bachelor's degree, preferably in advertising, marketing, business administration, or communications.
• 3+ years of experience in a Media Strategy role.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Ability to work successfully within a team, handle a high volume workload, and meet tight deadlines under pressure.
• Demonstrated critical thinking and problem-solving abilities.
• Strong analytical abilities and math proficiency.
• Ability to effectively utilize media research and reporting resources.
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.

Skills

• Analytical skills
• Math proficiency
• Creativity
• Understanding of consumer behavior
• Negotiation skills
• Attention to detail
• Written communication
• Verbal communication
• Presentation skills
• Critical thinking
• Problem-solving
• Media research utilization
• MS Excel
• MS Word
• MS PowerPoint

Location

• Canada

Work Type

• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree

Salary/Compensations

• $55k - $60k per year

Benefits

• 3 weeks minimum vacation to start
• Additional long weekend Publicis days
• Holiday closures
• Birthday off
• Free Headspace memberships
• Wellness credits
• Technology credits
• Market leading savings plan
• Market leading benefit and incentive programs

About the Company

• Zenith is the ROI Agency with over 6,000 specialists across 95 markets offering capabilities in Media, Data, Technology, Commerce, and Content.
• Zenith is part of Publicis Media, the media arm of Publicis Groupe.
• Publicis Media Canada is Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
• We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
• We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Equal Opportunity

• We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
• Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties.
• Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.